Beetle Bailey

Perhaps not everyone knows that Beetle Bailey was not born as a soldier but as a college student. His enlistment occurs only later, but its nature has not changed.

His motto: “if you get attacked by the desire to work, lie down until it passes you.”
A philosophy that allowed him to go to college courses for the nick of time and that seems to work well in military life: stubbornly resists the insistent demands of his superiors and very committed in trying to secure a little ‘rest.


Premium S.r.l.

Premium was founded in 1973 by Giancarlo Fregnani who had a big experience in promotions and consumer, for which he created promotional campaign today considered "historical". Among founders of the I...
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