Masha and The Bear

Masha and The Bear is the record-breaking series and most in-demand children’s shows worldwide according to Parrot Analytics data as of February 2023, as well as being held the Guinness World Records as the most-watched animated video on YouTube since 2019.

The animated series tells the story of Masha, a mischievous and lively little girl that loves to play pranks and cause troubles to her best friend Bear, who always guides her through her on going adventures. Each episode is a metaphor of the relationship between children and parents’ world.

The young ones but also the older ones are in love with the series: children identify easily with the characters and parents on the other hand, enjoy watching the episodes because of its educational content and positive values, such as friendship, playtime, learning, curiosity and patience.

Masha and The Bear is present on Rai Yoyo with 3 daily slots, including two 3-episode slots and one 5-episode slot. The latter includes 2 episodes from season 5, for a total of 11 episodes per day. Apart from that, the content has a wide media representation on other platforms such as DeA Junior, Netflix, Prime Video, and TIM Vision, and YouTube has just launched “The shorties” a new format of short videos in which the hilarious Masha stars in never-before-seen stories.

The show is a global phenomenon on YouTube counting over 130 BILLION total views and 200 million followers along with 54 Creator Awards (including 6 Diamond Awards).

The licensing rights of the license are managed in Italy by the agency Maurizio Distefano Licensing.