Rainbow

Founded in 1995 by the visionary genius of Iginio Straffi, the group’s chairman and CEO, Rainbow is known worldwide for extraordinarily successful brands such as the Winx Club saga, famous for its content, licensing, and merchandising.

In 28 years of growth, Rainbow has been expanding its portfolio of original IPs and  its CGI and VFX animation services through the acquisition of multiple Emmy Award®-winning Canadian studio Bardel Inc., and has been broadening its range of high-quality live action productions by acquiring Italian company Colorado Film and its family content portfolio.

Rainbow creates and distributes original content in more than 150 countries and is synonymous with Made in Italy excellence, ranking among the Top Global Licensors in the world with more than 500 active licensees.

Among the top brands distributed by Rainbow are Winx Club, 44 Cats, Pinocchio and Friends, Summer & Todd Happy Farmers, Mia and me, Regal Academy, Maggie & Bianca Fashion Friends, Huntik, PopPixie, Monster Allergy, Tommy & Oscar, Gladiators of Rome.

In addition to directly managing owned brands, Rainbow also runs a portfolio of third-party brands as licensing agent. Among the best known are FATE: The Winx Saga, The Smurfs, Diabolik, Lucia Heffernan, and Jack Ottanio.

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