Founded in 1995 by the visionary genius of Iginio Straffi, the group’s chairman and CEO, Rainbow is known worldwide for extraordinarily successful brands such as the Winx Club saga, famous for its content, licensing, and merchandising.

In 28 years of growth, Rainbow has been expanding its portfolio of original IPs and  its CGI and VFX animation services through the acquisition of multiple Emmy AwardÂź-winning Canadian studio Bardel Inc., and has been broadening its range of high-quality live action productions by acquiring Italian company Colorado Film and its family content portfolio.

Rainbow creates and distributes original content in more than 150 countries and is synonymous with Made in Italy excellence, ranking among the Top Global Licensors in the world with more than 500 active licensees.

Among the top brands distributed by Rainbow are Winx Club, 44 Cats, Pinocchio and Friends, Summer & Todd Happy Farmers, Mia and me, Regal Academy, Maggie & Bianca Fashion Friends, Huntik, PopPixie, Monster Allergy, Tommy & Oscar, Gladiators of Rome.

In addition to directly managing owned brands, Rainbow also runs a portfolio of third-party brands as licensing agent. Among the best known are FATE: The Winx Saga, The Smurfs, Diabolik, Lucia Heffernan, and Jack Ottanio.


Info aziendali

Sito webhttps://www.rbw.it/en/
Email aziendainfo@rbw.it
IndirizzoVia Brecce
Telefono +39 071 750 67500



44 Cats

44 Cats is Rainbow Group's preschool brand in collaboration with Antoniano Bologna and Rai Ragazzi, combining music, edutainment, and animation of the highest quality.44 Cats tells stories fu ...


As the brand's licensing partner for Italy, Rainbow made Diabolik a fashionable, up-to-date lifestyle brand.Italy's best-selling noir comic book series starring the most legendary thief is ri ...

Jack Ottanio

Rainbowis Jack Ottanio's licensing agent, representing his artistic portfolio worldwide.A visionary and eclectic artist, Ottanio’s pop style is unique. His mix of techniques combines classical e ...


Rainbow is the new European agent of Jonna James, a well-rounded American artist.An accomplished graphic illustrator and landscape designer, she has taught at Oklahoma State University and worked ...

Lucia Heffernan

 In 2022 Rainbow has picked up the rights to represent the world-renowned artist Lucia Heffernan with her extraordinary portfolio of works, bringing out the potential of her unique artistic s ...

Pinocchio and Friends

Pinocchio and Friends is the innovative animated series inspired by the classic book by Carlo Collodi and set in our modern days.Between humor and adventure, Straffi's new Pinocchio draws us into ...


Rainbow is Pocoyo's licensing agent in Italy.Pocoyo is pure edutainment. The show follows the adventures of Pocoyo, a four-year-old boy, and his friends as they discover the different aspects of t ...

Summer & Todd Happy Farmers

Summer & Todd Happy Farmers is Rainbow’s CGI preschool animated series bringing young children closer to nature and environmental sustainability with lighthearted and aspirational stories.Su ...

The Smurfs

A perfect mix of fun, friendship, tolerance and respect for the environment, The Smurfs never ceases to inspire thanks to its edutainment-rich and always engaging stories, offering countless licensing ...

Winx Club

Winx Club is the cult property launched by Rainbow in 2004, a success that keeps renewing itself thanks to the vision of its creator Iginio Straffi.19 years of growth for a success made of creativ ...
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