Founded in 1995 by the visionary genius of Iginio Straffi, the group’s chairman and CEO, Rainbow is known worldwide for extraordinarily successful brands such as the Winx Club saga, famous for its content, licensing, and merchandising

In addition to its broad portfolio of original IPs, Rainbow has been growing steadily for 27 years, expanding its CGI and VFX animation services through the acquisition of multiple Emmy Award®-winning Canadian studio Bardel Inc., and broadened its range of high-quality live action productions by acquiring Italian company Colorado Film and its family content portfolio.

The group creates and distributes original content reaching more than 150 countries and is synonymous with Made in Italy excellence and creativity, ranking among the Top Global Licensors in the world with more than 500 active licensees.

Among the top brands distributed by Rainbow are Winx Club, 44 Cats, Pinocchio and Friends, Summer & Todd Happy Farmers, Mia and me, Regal Academy, Maggie&Bianca Fashion Friends, Huntik, PopPixie, Monster Allergy, Tommy & Oscar, Gladiators of Rome.

In addition to directly managing its own brands, Rainbow also runs a portfolio of third-party brands as an agent. Among the best known are FATE: The Winx Saga, The Smurfs, Diabolik, Lucia Heffernan, and Jack Ottanio.

Company Information

Website www.rbw.it

E-mail info@rbw.it

Address Via Brecce – Loreto (AN) Italy

Telephone +39 071 750 67500

Info aziendali

Sito webhttps://www.rbw.it
Email aziendarainbow@rbw.it
IndirizzoVia Le Brecce
Telefono +39 071 750 67500



44 Cats

The 'cat-tastic' preschool phenomenon that has conquered the world 44 Cats is Rainbow Group's first preschool production in collaboration with Antoniano Bologna and Rai Ragazzi, combining music, edut ...


Rainbow is the licensing partner for Italy of the timeless Diabolik As the brand's licensing partner for Italy, Rainbow is taking Diabolik beyond its already well-known peaks, making it a fashionable ...

FATE: The Winx Saga

Rainbow is the exclusive worldwide licensor for Consumer Product of FATE: The Winx Saga, the Netflix original live action series for YA audiences available in 190 countries that has already received g ...

Jack Ottanio

Rainbow is Jack Ottanio's licensing agent, representing his artistic portfolio worldwide A visionary, futurist, and eclectic artist, Ottanio’s pop style is unique.His mix of techniques combines ...

Lucia Heffernan

The group represents the world-renowned artist with her extraordinary portfolio of works, bringing out the potential of her unique artistic style in a number of internationally produced categories Th ...

Pinocchio and Friends

Pinocchio and Friends is the innovative animated series inspired by the classic book by Carlo Collodi and set in our days Between humor and adventure, Straffi's new Pinocchio draws us into his world ...


Rainbow Group is the licensing agent for Pocoyo in Italy Pocoyo is pure edutainment. The show follows the adventures of Pocoyo, a 4-year-old boy, and his friends as they, amid fun little messes, disc ...

Summer & Todd Happy Farmers

Summer & Todd Happy Farmers is Rainbow’s preschool animated series bringing young children closer to nature and environmental sustainability with lighthearted and aspirational stories Summer &a ...

The Smurfs

Among the best-known brands in the world, The Smurfs is managed by Rainbow as licensing agent on the Italian territory for IMPS/LAFIG, historical licensing house of the timeless brand The Smurfs The ...

Winx Club

Winx Club is the historic property launched by Rainbow in 2004, a phenomenon that continues to renew itself thanks to its creator Iginio Straffi 18 years of growth for a success made of creativity an ...
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