Founded in 1995 by the creative genius Iginio Straffi, President and CEO of the group, Rainbow is globally recognized for its hugely successful brands, including Winx Club, a saga famous for its content, licensing, and merchandising.
For 28 years, Rainbow has built a vast portfolio of IPs, expanding its CGI animation and VFX services with the acquisition of Emmy Award®-winning Canadian studio Bardel Inc. and strengthening its live-action productions by acquiring Colorado Film, a leading Italian production company.
Rainbow creates and distributes original content in over 150 countries, standing as a symbol of Italian excellence and creativity among the Top Global Licensors, with over 500 active licenses.
Its top brands include Winx Club, 44 Gatti, Pinocchio and Friends, Summer & Todd: L’Allegra Fattoria, Mia and Me, Regal Academy, Maggie & Bianca Fashion Friends, Huntik, PopPixie, Monster Allergy, Tommy & Oscar, and Gladiatori di Roma.
Beyond its own properties, Rainbow also manages third-party brands as a licensing agent, including The Smurfs, Diabolik, Lucia Heffernan, and Jack Ottanio
