Lisa Marks Associates to represent Chupa Chups® as North American Licensing Agency
Lisa Marks Associates, Inc. (LMA) has been appointed the North American licensing agency for Chupa Chups®, extending the Perfetti van Melle Group’s relationship with LMA beyond the current Mentos® representation. Chupa Chups® is the world’s most popular lollipop brand and the 5th largest confectionary brand worldwide. Today, around five billion Chupa Chups® are consumed each year in over 150 countries. The licensing program will extend across a broad range of categories, including apparel, accessories, electronics, cosmetics and personal care, stationery and publishing, gifts, games, and home products.
Chupa Chups® is owned by Perfetti van Melle Group, the third largest confectionery group in the world. Created in 1958 and unique in the world of brand design, the original brand graphic representations were created by renowned artist Salvador Dali. This unusually creative branding and artistic sensibility has been extended across multiple styleways and design flavors giving Chupa Chups® a strong fashion and lifestyle position in the market.
“Chupa Chups® is a dynamic lifestyle brand with amazing art and graphics that will be a well of inspiration to our partners,” says LMA President Lisa Marks. “With nearly 20 years of licensing history in other territories, the incredible Chupa Chups® art and design collections populate and inspire cross-merchandising looks that are irresistible to the stylishly attentive. The brand is a worldwide phenomenon and we are looking forward to seeing its energy and style conveyed with exciting new products.”
“We are delighted at the prospect of bringing the Chupa Chups® lifestyle to the United States”, says Christine Cool, Licensing Area Manager of Perfetti Van Melle. ”last year, we witnessed a great launch of our brand across all IT Sugar stores and it has confirmed that the American consumer is very appreciative of the colorful and playful style of the Chupa Chups® licensed products. Lisa Marks Associates is the perfect partner to roll out the experience in the US, they have a deep understanding of brands and the skill to match them to innovative licensees who want to make products that stand out on the shelves.”