Starting January 2026, the new Lisciani Care Bears™ licensed collection will be available, born from a collaboration coordinated by Maurizio Distefano – The Evolution of Licensing and Cloudco Entertainment, proud owners of Care Bears. The product line reimagines one of the most iconic pop culture brands through a contemporary, cross-generational language, designed to resonate with multiple consumer targets.
For over thirty years, Lisciani has been developing games that seamlessly combine educational value and entertainment, creating meaningful experiences for children and families alike. This long-standing expertise now takes shape in a structured and innovative licensing project that expands the Care Bears universe with carefully curated, coherent offerings tailored to different needs and interests.
The collection is built around two complementary pillars. The first targets an adult audience, featuring emotionally driven and collectible products such as a Bluetooth Speaker and a Puzzle Collection, designed to celebrate the iconic Care Bears aesthetic and their enduring emotional appeal.
The second pillar is dedicated to new generations, with a range of creative games and lifestyle accessories, including a Secret Diary, Creative Backpack, Make-Up Set, as well as double-sided puzzles and Bluetooth Headphones. These products are designed to integrate play into everyday life, combining fun, creativity, and practicality, and making Care Bears a natural part of young consumers’ daily experiences.
“The collaboration with Lisciani perfectly represents the intergenerational potential of Care Bears as a brand,” says Maurizio Distefano, President of Maurizio Distefano the evolution of Licensing. “It is a property that continues to evolve while staying true to its core values of sharing, positivity, and emotion, finding new ways to connect with diverse audiences through a balance of tradition and innovation.”
“Nearly 45 years on, and we’re so proud of the multi-generational appeal that Care Bears has,” says Charlotte Payne, VP of International Licensing at Cloudco Entertainment. “The children of parents who grew up with the brand are embracing Care Bears in their own way, through products like speakers, puzzles, and headphones beautifully brought to life by Lisciani.”
“With Care Bears, we chose to work with a timeless property capable of resonating with multiple generations through universal values such as empathy, sharing, and positivity,” says Federica Iezzi, International Marketing Director at Lisciani. “This collection represents an important step in the evolution of our licensing approach: a cross-generational project that combines content designed for children with collectible and lifestyle products aimed at an older audience, while staying true to the Lisciani DNA.”
This new collection further reinforces the strength and versatility of Care Bears within the licensing landscape, while also highlighting Lisciani’s role as a strategic partner capable of transforming a historic brand universe into a contemporary, relevant, and distinctive offering—one that generates engagement and tangible market value.
