Maurizio Distefano The Evolution of Licensing continues to stand out as one of the most dynamic and innovative players in the licensing landscape, thanks to a broad, diverse, and strategic portfolio. The agency represents a true universe of brands, spanning entertainment, lifestyle, music, and food & beverage, and reaching different target audiences with a tailor-made approach.
The strength of this model lies in offering a one-stop shop: a single partner capable of meeting the needs of both licensors and licensees, creating cross-category and cross-target projects that multiply business opportunities.
Kids: brands that win over families
In the kids segment, the agency manages some of the most beloved and recognized properties both in Italy and internationally.
Bing, the only child-centric preschool brand that provides the emotional and social developmental tools to help young children get ready for life, continues to record outstanding viewership in Italy. Its educational value and authentic storytelling make it particularly loved by young viewers and the grown-ups in their lives.
Bluey, a globally successful animated series, has quickly established itself in Italy as a new family phenomenon, connecting generations through authentic, everyday stories.
Among the latest brand initiatives, starting October 30, Bluey at the Cinema: Let’s Play Chef Collection is available in cinemas across Italy — a compilation of 8 episodes all based around the fun of food.
Masha and the Bear, one of the most beloved IPs in Italy and around the world, has become a true classic of children’s entertainment, with a broad cross-generational appeal that continues to generate new licensing opportunities. The series, airing on Rai Yoyo and available on major digital platforms, further strengthens its success thanks to key partners such as Bauli, Leolandia, and Lisciani, active respectively in the food, live experiences, and toys categories.
Finally, Care Bears, timeless icons that have accompanied generations, return today with renewed energy: a brand with strong nostalgic value, yet capable of captivating new audiences and offering development opportunities ranging from kids to lifestyle sectors.
Trendsetting brands
Alongside entertainment, Maurizio Distefano – The Evolution of Licensing also represents prestigious lifestyle brands, known and appreciated globally for their values.
Baileys, the world’s most loved sprits brand, lends itself to brand extension across treating categories in food and lifestyle.
Guinness, a global icon, combines heritage and modernity, opening licensing opportunities in fashion, lifestyle, and beyond food.
As a global leader in fresh produce, Dole stands for quality, trust, and the natural goodness of fruits and vegetables. With over 170 years of heritage and a purpose to make healthy living accessible for all, Dole inspires wellness and vitality across generations—creating opportunities to extend this spirit into new categories and lifestyles.
Skibidi Toilet, a viral phenomenon that has captured the attention of new generations on social media, brings irreverence and digital creativity, opening innovative licensing opportunities for young, connected audiences.
These brands strengthen the agency’s positioning in premium and contemporary categories, reaching adult audiences increasingly interested in aspirational products and collaborations while keeping pace with the latest digital culture trends.
Music: over 200 international artists and bands
Another distinctive area of the portfolio is music. Maurizio Distefano – The Evolution of Licensing manages a roster of over 200 artists and bands, ranging from legends who shaped the history of international music to the most-followed contemporary names.
Fender, one of the most iconic and recognized musical brands in the world, with over 75 years of history and instruments that have defined contemporary culture, represents a prestigious lifestyle brand.
This diversity allows the creation of unique projects that resonate with fans of every generation, transforming a passion for music into impactful collections, collaborations, and products.
Cross-target and cross-category: a winning model
The breadth of the portfolio enables a cross-target approach: children, young adults, families, and lifestyle audiences all find a point of connection within the IPs represented by the agency.
At the same time, the cross-category model allows for projects spanning toys, fashion, food, design, and live experiences. This makes Maurizio Distefano – The Evolution of Licensing a unique partner, capable of multiplying business opportunities and creating synergies across different worlds.
With such a broad and diversified portfolio, Maurizio Distefano – The Evolution of Licensing positions itself as an agency able to guide brands through innovative and sustainable growth paths. Each IP is leveraged through a tailor-made strategy designed to maximize its potential and meet the demands of a constantly evolving market.
