Animaccord reserves a brand-new look to Masha and the Bear to give fresh air to Consumer Products


For the first time since the founding of Masha and the Bear, Animaccord has conducted a large-scale rebranding, releasing a new Core Guide that presents huge renovations A new logo looks more elegant and modern; new corporate colours offer greater print opportunities as well as updated corporate fonts and new décor encompass the best graphic […]

Brand Licensing Europe drops fashion theme details and invites brands to strut their stuff on the BLE catwalk


Brand Licensing Europe – Europe’s leading event for licensing and brand extension – has dropped fresh details of its 2022 fashion theme, including daily catwalk fashion shows streamed throughout ExCeL London, a futuristic fashion keynote and tactile, inspirational product showcases Hitting the catwalk Ten, 15-minute fashion shows will hit the central catwalk across the three […]

Licensing Expo Reveals First Keynote Panel that will Explore ‘The Power of Brand Licensing for Location-Based Entertainment (LBE)’


Licensing Expo 2022, produced in partnership with industry trade association Licensing International, welcomes senior executives from Falcon’s Beyond, Robert L. Ward, and Moonbug as 2022 keynote panelists, who are confirmed to speak at the Day 2 keynote Slated to be held on the expo floor in the Licensing U Theatre at 12-12:45pm on May 25 […]

Colourful Charlotte M. sneakers now at retail in Italy: Easy Shoes collaboration is part of a busy year for the web star


The respected licensing agency Maurizio Distefano Licensing, the worldwide licensing agent for the popular young web star Charlotte M., has announced that the Charlotte M. spring 2022 shoe collection has arrived Designed in collaboration with Charlotte M. with her target generation Z audience very much in mind and produced by Italian footwear specialist Easy Shoes, […]

Licensing Expo Celebrates Triumphant In-person Return with Opening Night Party in Association with ATLUS


Licensing Expo, produced in partnership with industry trade association Licensing International, celebrates the event’s long-awaited in-person return to the Mandalay Bay Convention Center this May 24-26 with the highly anticipated Opening Night Party in Association with ATLUS The party will take place on the first day of Licensing Expo, May 24, and is the must-attend […]

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