Kids First and Amazon Kids+ Expand the World of Hello Kitty with New 3D Animated Series


Kids First today announced its first-ever collaboration with Amazon Kids+ on an original children’s program based on Hello Kitty The two companies are creating a new episodic series, entitled “Hello Kitty: Super Style!,” which will bring lifestyle brand Sanrio’s global pop icon to life in premium 3D animation. The new series will premiere in major […]

Brand Licensing Europe: partnership with ExpressTest by CignPost


Brand Licensing Europe announces partnership with ExpressTest by CignPost to facilitate all testing needs for international attendees. Organiser also reiterates robust health and safety plan including new mask requirement Brand Licensing Europe has partnered with ExpressTest by CignPost to facilitate all testing requirements for international attendees. Anyone needing to take a day two test to […]

Brand & Lifestyle Licensing Awards 2021: The Winners

B&LLA winners logo 2021

The winners of The B&LLAs 2021 industry awards were announced yesterday (Wednesday 20 October) at a wonderful awards event, held at the Hilton Park Lane Hotel in London and hosted by Dom Joly. The brand licensing community’s big ‘comeback’ event, was attended by 400 retailers, licensees and brand owners who shared in the joy as […]

Brand Licensing Europe announces exclusive retailer content including five sessions about ‘What’s Next’ at retail


Brand Licensing Europe has announced exclusive retailer content for this year’s event including five live sessions in the Retail Trends Lounge delivered by George at Asda and Hasbro, Kids Industries, The Insights Family, Black Lives Matter Licensing Movement, and Julia Redman and Nextail Labs. The event takes place in person from 17-19 November at ExCeL […]

Rovio and Billebeino team up for a limited – edition Angry Birds capsule collection


The two Finnish companies, Rovio Entertainment and lifestyle brand Billebeino have collaborated on a new limited-edition Angry Birds capsule collection, in a deal brokered by IMG The line features the iconic Angry Birds characters and a new exclusive character Bille Bird, based on Billebeino founder and former NHL player Ville Leino. The limited-edition garments land […]

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