2025 promises to be a vibrant year for the licensing industry, and Maurizio Distefano Licensing is once again at the forefront with a broad, forward-looking portfolio designed to meet market demands and generate real value for its partners.
Here’s a snapshot of the top-performing properties and the most exciting newcomers:
Bluey
The Australian preschool series continues to win over Italian families, breaking viewership records on Disney+ and Rai Yoyo, where it ranked first in Q1 2025 ratings. Its strong retail presence and high social media engagement further reinforce the brand’s momentum. With experiential activations and licensing partnerships on the rise, Bluey has cemented its position as a leading property in the 3–6-year-old target group—combining relatability, innovation, and strong resonance with the Italian market.
Bing
With its emotionally resonant storytelling and strong educational values, Bing has become one of the most appreciated preschool properties among families. The series offers a warm, relatable portrayal of early childhood experiences, supported by a distinctive visual identity that builds a deep emotional bond with young viewers. An ever-expanding licensing program—spanning publishing, food, toys, and live experiences—further enhances its presence, making Bing a trusted choice for both audiences and partners.
Masha and the Bear
Masha and the Bear, the globally popular animated series and brand distributed by Animaccord, is a unique blend of humor, charm, and heart that has captured the imagination of families worldwide. The series boasts a strong and diversified licensing presence—spanning toys, publishing, food products, and live entertainment. As of now, the brand ranks among the top5 most in-demand children’s shows globally as well as top4 most in-demand pre-school shows in Italy (Parrot Analytics, 2025) and holds a Guinness World Record for the most-watched cartoon on YouTube (2019): “Recipe for Disaster”, which has recently surpassed 4.6 billion views on the platform.
Care Bears
Care Bears™ bring together timeless charm and modern meaning. Beloved by kids for their bright, lovable personalities and cherished by millennials and Gen Z for their emotional nostalgia and retro style, the brand bridges generations with heart. More than a childhood favorite, Care Bears has become a cultural icon—one that continues to inspire through inclusive messages of kindness, joy, and connection. From standout fashion collaborations to lifestyle, beauty, and collectible launches, Care Bears continues to evolve with a bold, contemporary voice that stays true to its roots.
MGA Brands
A standout in the portfolio is the impressive lineup from MGA Entertainment, home to powerhouse IPs such as Bratz, L.O.L. Surprise!, Yummiland, Rainbow High, and MGA’s Miniverse. These brands feature creativity, collectability, fashion, and self-expression, attracting a wide and varied audience—from kids and teens to the increasingly influential kidult segment. Their cross-generational appeal makes MGA brands a driving force in the licensing space, with standout success across toys, apparel, accessories, and digital content—cementing their role as true trendsetters in the consumer marketplace.
Baileys & Guinness
These two iconic names in the food & beverage industry have evolved into premium lifestyle brands that speak directly to today’s sophisticated consumers. Their Italian licensing programs continue to thrive, with fresh, design-driven partnerships across homeware, gifting, fashion, and food categories. Baileys and Guinness embody authenticity and quality, capturing the attention of adult audiences who value elevated experiences and refined, trend-conscious living.
Music & Licensing
Maurizio Distefano Licensing also brings an impressive music portfolio to the table, featuring some of the most iconic and influential names in global music history. From rock legends like AC/DC, Pink Floyd, and Oasis to global pop superstars like Lady Gaga, Billie Eilish, and Justin Bieber, these IPs offer outstanding creative potential and are perfectly suited for premium collaborations in fashion, accessories, and collectables.
Maurizio Distefano Licensing combines strategic foresight with creative flair, making it the ideal partner for brands eager to stay ahead in a competitive licensing landscape. Backed by a portfolio that blends proven successes with breakout IPs, the agency delivers innovation with impact—and results that speak for themselves.
