Panini e Icam: a new partnership in confectionary

The Panini Spa licensing program continues to grow substantially and is pleased to announce its latest partnership in the confectionary sector with the licensee Icam Spa

Panini, the worldwide popular sticker company from Modena (Italy) and Icam, an outfit active in the production of high quality chocolate have entered into an agreement that provides for the creation of PANINI branded sweets for the Easter and Christmas holidays until the end of 2022.

The first PANINI product manufactured by ICAM under license will be the Calciatori Panini chocolate Easter egg 2021, which is going to hit shelves in March 2021, to be followed by the Christmas socks later in the Fall of 2021. The Calciatori Panini chocolate Easter egg 2021 will feature a surprise set of 20 stickers from the current football 2020/21 collection, plus an exclusive Panini sticker celebrating Panini’s 60th anniversary in 2021.

Passion, creativity, total control of the production chain, technological innovation, high quality standards and attention to market trends are the factors that represent the philosophy behind ICAM’s business and that can be found in every single product of the Lecco-based company.

The binomial Panini – Icam will lead to the creation of products that will stand out thanks to the high quality of the chocolate, to the lively and colorful wrappings representing the most iconic graphics of the historical sticker company, and to the fantastic and exclusive surprises.

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