Dynit announces the exclusive distribution for Italy across retail, wholesale, and mass market channels of PITENAUGHT and UPSETDUCK, two collectible plush toys approximately 20 cm tall that are captivating the new generations, already featured in thousands of unboxing videos on social media, particularly among Japanese creators and influencers.
PITENAUGHT, belonging to the monster plush category, is offered in boxes containing the 20 cm character along with its accessory, with the chance to find the highly sought-after SPECIAL ONE edition among collectors. The First Series is currently available in Italy, while the Second Series is set to arrive shortly to meet the high demand driven by its international success, with the brand having established itself in key markets such as Japan.
UPSETDUCK, the iconic melancholic duck, is also distributed in boxes with its accessory. In other countries, the brand has already reached its Fourth Series, featuring new variants such as plush bag charms, plush jewelry, and lifestyle accessories, with many new releases planned for Autumn 2025. With 67 million social interactions, Upsetduck currently reaches over 2.6 million users, 90.5% of whom are between 18 and 35 years old, with a 76% female target audience.
Always attentive to capturing global trends that originate on social media and spread worldwide, Dynit has chosen to invest in these brands that interpret the desire for lightness among Gen Z and Gen Alpha in an ironic, fun, and creative way, transforming digital phenomena into physical products through high-quality design, attractive packaging, and collectibility dynamics that drive engagement and community sharing.
The global success and social media virality of PITENAUGHT and UPSETDUCK
With this operation, Dynit reaffirms its role as a key player in bringing IPs born in the digital entertainment era into the physical market, strengthening the licensing and collectibles landscape in Italy while capturing the language and passions of the new generations.
