Pokémon hits the catwalk in Jeremy Scott’s new Future Shock collection
Pokémon has collaborated with leading contemporary designer Jeremy Scott on several garments for both men and women in Scott’s new Spring 2019 ready-to-wear collection.
Iconic character Pikachu features on vibrant tops, skirts and dresses in his Future Shock collection, which was presented during New York Fashion Week last week.
Trendsetter and rapper Offset modelled a men’s Pokémon piece – a much commented on hot pink intarsia sweater – as he made his debut on the runway for fashion week.
Influenced by a spectrum of pop culture icons, the new collection takes a trip down memory lane for the designer as a post-millennial Jeremy Scott references influence from his 1996 self, who drew inspiration from characters living in another world, in another time.
Additionally, Scott will launch a Spring/Summer 2019 kids’ collection for boys and girls, featuring the same Pikachu pattern used for his adult range that will be available from January next year.
His Pokémon range will be available in high-end department stores and specialist boutiques, in select countries across Europe and the Middle East, plus North America and Australia as well as on the Jeremy Scott website.
Pikachu looks set to be high profile over the coming months, with a new video game, Pokémon: Let’s Go, Pikachu! – along with Pokémon: Let’s Go, Eevee! – launching on 16 November exclusively on Nintendo Switch. Featuring many of the intuitive gameplay functions from the hugely popular Pokémon GO mobile game, they are designed for players new to the Pokémon video game world.
24 November sees the worldwide cinema release of the 21st animated Pokémon movie as Ash and Pikachu return in Pokémon the Movie: The Power of Us, while 2019 sees the release of the eagerly anticipated POKÉMON Detective Pikachu live action animation movie starring Ryan Reynolds, Justice Smith and Bill Nighy.
Dubbed “the people’s designer”, Jeremy Scott is known for his flamboyant, irreverent and fun clothes, accessories and footwear and his collaborations with a whole host of popular celebrities, including Beyoncé, Lady Gaga, Madonna, Justin Bieber, Cardi B, Miley Cyrus, Gewn Stafani, Rhianna, Rita Ora, Grimes and Katy Perry. An early proponent of blending high fashion with street style, his designs often incorporate pop culture icons. In addition to his own label, Scott is the creative director of leading fashion house Moschino.