Rainbow Set To Rise Across BLE 2018!

Content powerhouse Rainbow is bringing two of the biggest kids brands in world licensing to stand E10 at BLE 2018 – 44 Cats and Winx Club.

44 Cats is a Rainbow production in collaboration with Antoniano Bologna and Rai Ragazzi. It follows the daily adventures of Lampo, Milady, Pilou, and Meatball – four adorable kittens who are part of a music band named The Buffycats. The protagonists live in the Clubhouse, a garage beside old Granny Pina’s house. Their adventures  explore the themes of friendship and altruism: the four cats love helping others and always find creative solutions to everyday hitches by dealing naturally with important themes like tolerance, diversity and acceptance. This eagerly anticipated show will debut on Rai Yoyo in November, whilst other broadcasting deals have been signed with Nickelodeon (multi-territorial), Discovery Kids (Latin America), and Super RTL (Germany). Major broadcasting deals in France, Russia, UK and many other countries are also in the pipeline.

Winx Club is the evergreen classic that follows the adventures of a group of young fairies as they combine school life with battling against the forces of evil. The show mixes action/adventure with comedy and appeals to girls from 4 to 10 right up to tween/teen. The brand first debuted in 2004 and now boasts 182 produced episodes, 4 TV movies and 3 theatrical releases. Series 8 – featuring 26 brand new episodes – will premiere at the beginning of 2019 to celebrate 15 years since the launch of the brand. The fifteenth anniversary will also see Rainbow launch a global marketing plan that will reach out to the millions of Winx fans across the world and involve lots of exciting and engaging activities and involve the brand’s licensing partners.  

In addition, visitors to BLE 2018 can learn about Rainbow’s role as licensing representative for Santoro’s renowned Gorjuss collection across Italy, France and Turkey, where the company is building on existing success in BTS and apparel by extending the brand into additional categories.

Rainbow is also enjoying success with one of the biggest brands in football – Juventus – in the Russian market. Rainbow is the exclusive agent for the property across Russia/CIS and is currently in talks across many different sectors. Deals are already finalised with Atributika and Club for apparel and accessories respectively, and more are in the pipeline across all major categories – including toys, tableware and back to school.


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