From collectibles and luxury goods to apparel for kids, adults, and even pets—along with toys, books, and much more—Warner Bros. Discovery Global Consumer Products (WBDGCP) unveils a massive collection inspired by the iconic Man of Steel. The program brings together over 100 top-tier partners across Italy and around the globe, celebrating the highly anticipated theatrical release of James Gunn’s Superman, the first film from DC Studios, set to hit Italian cinemas on July 9, 2025, distributed by Warner Bros. Pictures.
Major brands such as Mattel, Squishmallows, Funko, Spin Master, Geox, Fossil, Crocs, Saint Barth, OVS, Keebler, and Build-A-Bear have teamed up with WBDGCP to develop new Superman-branded products featuring the classic imagery of the hero and his iconic “S” shield. These items aim to bring Superman’s powerful presence into everyday life and help fans of all ages relive the adventures of their favorite superhero.
And there’s more: with the purchase of any DC product, fans can visit www.supermanfilm.it to enter a daily instant win competition for a chance to win two movie tickets, plus a shot at the ultimate grand prize—a trip for four to Los Angeles to experience the unforgettable Warner Bros. Studio Tour Hollywood.
“This Superman collection is one of the biggest and most diverse product ranges we’ve ever launched,” said Robert Oberschelp, Head of Global Consumer Products at Warner Bros. Discovery. “Thanks to close collaboration with our partners and DC Studios, these bold and innovative products—with rich design and vibrant colors—extend the joy and excitement fans will feel when watching James Gunn’s Superman on the big screen. We’re thrilled for fans of all ages to join us in celebrating this landmark moment for Superman and DC.”
A bright and colorful collection—from Dino Bikes and Clementoni puzzles to kids’ and men’s fashion by OVS and Upim, stylish sneakers by Crime London, and Coriex backpacks—celebrates Superman as a timeless, global symbol of hope, strength, and optimism.
PRODUCT RANGE HIGHLIGHTS
TOYS & COLLECTIBLES
To mark the release of the new film, Spin Master is launching a brand-new line of action figures, including an exclusive “Kaiju vs. Superman with Slime” set. Mattel is expanding its Imaginext line with the new “Superman Kaiju Clash” toy set. McFarlane Toys is rolling out a series of figures and playsets based on characters from the movie, while Funko offers must-have collectibles, including Superman, Lois Lane, Lex Luthor, and Krypto.
Additional highlights include a new S.H.Figuarts Superman figure from BANDAI SPIRITS, character figurines by Sbabam, plush toys from Jazwares and Squishmallows, Clementoni puzzles, and a Superman-branded bike by Dino Bikes.
FASHION & APPAREL
OVS introduces an outdoor clothing line for kids aged 3–10, featuring caps, socks, underwear, and pajamas, along with men’s t-shirts. Upim also launches a collection of t-shirts, sweatshirts, and pajamas for adults and kids.
MC2 Saint Barth brings a special capsule of graphic tees and swimwear for adults, while George Hats and other partners complete the fashion lineup with additional apparel and accessories.
FOOTWEAR & ACCESSORIES
Fans can step into Superman’s world with a footwear range from Geox (for kids), Crocs, Crime London (exclusive sneakers for all ages), and De Fonseca (home slippers). Loungefly delivers premium Superman bags and backpacks, Fossil introduces bold watches and accessories, and Accutime adds more watch designs inspired by both the new film and the classic Superman aesthetic.
HOME & BACK-TO-SCHOOL
Formitalia launches a line of home furniture inspired by the movie, turning living spaces into superhero playgrounds. For school, Coriex and MC Group unveil themed backpacks and pencil cases, while Maped offers a broad stationery collection, including scissors, erasers, highlighters, and markers.
GAMING
Trust presents a Superman Special Edition gaming gear range, including gaming chairs, foldable floor seats, mousepads, headphones, and wireless controllers—all showcasing Superman’s iconic red and blue palette.
PET PRODUCTS & COSTUMES
The DC Shop by Warner Bros. Discovery releases new pet gear like leashes, collars, and bowls. Rubies offers costumes for the whole family—including Superman, Mister Terrific, Hawkgirl, and Green Lantern Guy Gardner—and even a Krypto cape for dogs.
PUBLISHING
Superman’s story comes to life in print through titles like Welcome to Metropolis: The Prequel Junior Novel, where young readers follow Clark Kent as he navigates life at the Daily Planet. The Little Golden Book: Krypto – Hero in Trainingadds a fun touch with Funko-style illustrations.
Abrams Books is set to release Superman: The Art and Making of the Film by James Field this fall, featuring behind-the-scenes details, interviews with James Gunn and Peter Safran, and an introduction by Gunn himself.
Bendon will release coloring and activity books, including Imagine Ink®, and Insight Editions will update its best-selling Superman: The Definitive History with exclusive interviews from the film cast.
FOOD & BEAUTY
This summer, VOG and Warner Bros. Discovery team up with Giga® for a European campaign that blends health, strength, and heroism—featuring apples branded with the Superman film logo and supported by in-store and in-cinema activations and a dedicated TV campaign.
Salati Preziosi rolls out official Superman chips with collectible packaging and hidden surprises.
Hugo Boss introduces a bold new fragrance inspired by the courage and strength of the Man of Steel.
SUPERMAN – THE MOVIE
James Gunn’s Superman, the first film in the new DC Universe, flies into theaters globally on July 9, 2025. With his signature blend of heart, humor, and epic action, Gunn presents a compassionate Superman with unshakable faith in humanity.
The film stars David Corenswet (Twisters, Hollywood) as Superman/Clark Kent, Rachel Brosnahan (The Marvelous Mrs. Maisel) as Lois Lane, and Nicholas Hoult (X-Men, Juror #2) as Lex Luthor.
Also starring are Edi Gathegi, Anthony Carrigan, Nathan Fillion, Isabela Merced, Skyler Gisondo, Sara Sampaio, María Gabriela de Faría, Wendell Pierce, Alan Tudyk, Pruitt Taylor Vince, and Neva Howell.
Produced by Peter Safran and James Gunn, based on characters created by Jerry Siegel and Joe Shuster, Superman is a Troll Court Entertainment / The Safran Company production.
The film will be released by Warner Bros. Pictures and available in IMAX® across theaters starting July 9, 2025.
