2018 LIMA Global Licensing Industry Survey
LIMA announced the results of its forth Annual LIMA Global Licensing Industry Survey: global sales of licensed goods hit $271.6bn in 2017
Entertainment/Character licensing remains the largest industry category, accounting for $121.5 billion, or 44.7% of the total global licensing market.
Corporate/Brand Trademarks was the next biggest property type, generating $55.8 billion in retail receipts for 20.5% of total revenues, followed by Fashion with $32.1 billion and Sports with $26.5 billion.
Some of the most significant growth came from property types that play somewhat smaller roles in the overall business, including Publishing-based properties and Art licensing. In addition, the Music and Celebrity categories saw growth reflective of the ‘influencers’ effect – social media trend-setters who, in greater numbers, are building their own brands.
The US/Canada remains the largest market for licensed merchandise and services, with revenue accounting for 58% of the global total.
The strongest increase came from North Asia (up 6.2%) and LATAM (up 7.6%), primarily driven by growth in China/Hong Kong, Japan and Brazil.
Among product categories, growth was widespread in 2017. Apparel, Toys and Fashion Accessories continue to account for the largest shares of the business.
Casino gaming/Lotteries increased by 9.6%, as a greater number of licensors seek to expand into more non-traditional categories. Home-related categories, Infant and Video Games/Software/Apps all showed growth higher than the overall 2017 average.
The LIMA Annual Global Licensing Survey was conducted for the fourth consecutive year for the trade body by Brandar Consulting.