AIRHEADS® TAPS SELTZER LICENSING GROUP TO LEAD LICENSING PROGRAM

Perfetti van Melle, the fourth largest confectionary Group in the world, has named Seltzer Licensing Group to lead their Airheads® licensing program and extend its iconic brand into new product categories at retail.

Seltzer Licensing Group will work closely with the Airheads® teams to identify and secure additional licensing partners across multiple categories including foods, beverage, lifestyle, housewares and others.

This fruity chewy candy is made in America (Kentucky) and is one of the most widely known and loved candy product in America.

“This strong candy brand has tremendous brand recognition and consumer loyalty. We’ve known the Airheads® brand and executive team for many years and we are excited to work with them”, says Stu Seltzer, president of Seltzer Licensing Group.

“Our ‘Playfully delicious’ Airheads® brand continues to grow and resonate with consumers of all ages. We are excited to work with the Seltzer Licensing team’s high level of expertise and look forward to a successful partnership” says Christine Cool, PVM Licensing Area Manager.

This brand will be on display at the International Licensing Expo (www.licensingexpo.com) in Las Vegas May 23-25, 2017. Please come to visit us at booth #J-69.

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