ALVINNN!!! and the Chipmunks enjoy a snack with Citterio

Maurizio Distefano Licensing (MD Licensing) and Citterio, a major Italian name in the production of packaged cooked meats and snacks, have signed a new licensing agreement that will bring a special ALVINNN!!! and the Chipmunks version of Citterio’s popular three-in-one snack UnDueTris! to supermarkets, hypermarkets and other food outlets across Italy.

UnDueTris! (OneTwoThree!) is the delicious and balanced snack that Citterio offers in two flavours:  tasty salame or ham sticks. It’s accompanied by fragrant breadsticks and apple puree. This healthy, light and simple snack comes in a practical little box, perfectly designed to bring to work, on journeys or to the gym. And now this nutritious and tasty treat for all the family is available in ALVINNN!!! and the Chipmunks packaging. But that’s not all: when opened, every UnDueTris! package turns into a fantastic gift: the back of the packaging contains sketches of Alvin and his friends all ready to be coloured in!

ALVINNN!!! and the Chipmunks, created by Janice Karman, is one of the most popular children’s animated series screening today, with a total of 101 episodes available on pay-TV and free channels. Owned by Bagdasarian Productions, the show has a strong audience among children from 4 to 12 years old. The series is broadcast free-to-air on K2 with 17 weekly episodes, and on pay-TV on Nick Junior with 84 weekly episodes.

The funny, singing Chipmunks first saw the light of day in 1958 from the imagination of Ross Bagdasarian, Sr. and today, nearly 60 years on, are still entertaining children all over the world in their new CGI musical comedy TV show. ALVINNN!!! and the Chipmunks combines cool characters, new songs and a lot of humour, as single parent David Seville tries to manage the six little hyperactive Chipmunks.

MD Licensing manages all the licensing rights for ALVINNN!!! and the Chipmunks for the Italian market, where a large range of licences is in steady development, combining industry-leading companies and many different product categories including back to school, personal care, publishing, toys, apparel and food. Lisle International is the licensing agent for the UK market, while PGS Entertainment is the representative for the worldwide rights.

Maurizio Distefano, President, MD Licensing, commented: “I’m very proud of this licensing agreement signed with Citterio, a name synonymous with product quality, tradition and innovation for 150 years. This new collaboration with ALVINNN!!! and The Chipmunks combines a very popular children’s brand with fun and healthy snacks to produce a tasty and entertaining treat families will love.”

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