Atlantyca Names New Licensing Manager

Animation & Characters

Atlantyca Entertainment has appointed Marco Piccinini as licensing manager.

In his new role, Piccinini will work with Atlantyca’s licensees to develop and coordinate exclusive multi-category merchandise and marketing programs. He’ll also help seek and secure new licensing partnerships and opportunities for all of Atlantyca’s intellectual and third-party properties.

Piccinini joins Atlantyca after spending 12 years at Copyright Promotions Licensing Group, where he most recently served as senior category manager and was responsible for creating and securing new licensing partnerships in all key categories for the companies key brands.

“We are so excited to have Marco Piccinini join our team,” says Claudia Mazzucco, chief executive officer, Atlantyca Entertainment. “His extensive experience in the licensing and publishing field will be an asset to our new licensing initiatives for 2016. His experience working with such blue-chip entertainment companies as MGM, Nickelodeon, Marvel and DreamWorks among many others resulted in long-term partnerships and successful retail activities throughout the territory and beyond. We look forward to the new possibilities he will bring to our company and the consumer growth of Atlantyca’s many brands.”