Bing licensing programme expands as Acamar Films announces new UK deals

Animation & Characters

Deals agreed with Beautiful Game, Kennedy Publishing, Moonpig and Alton Towers Resort

Acamar Films’ hit pre-school show Bing continues to expand its impressive line-up of licensees with exciting agreements in homeware, celebration, publishing and experiential. New deals with Beautiful Game and Kennedy Publishing, further line extensions with Moonpig and a renewal of the partnership with CBeebies Land at Alton Towers Resort, are set to further build the successful Bing licensing programme.

Beautiful Game launched Bing wall stickers late August 2020, which are now available direct to customers from their web shop (www.beautifulgame.co.uk) and on Amazon Prime. Founded in 2014, they are the UK’s leading official and exclusive home of sports and entertainment wall art, with all their products designed, crafted and made to order completely in the UK.

Kennedy Publishing launched their Box of … Bing! on 13 August. The deal is for an innovative branded carry box containing a 16-page craft magazine, a 16-page colouring magazine, two fold-out sticker sheets, a fold-out poster, giant sticker story and lots of creative gifts, from paint pots and crayons to cookie cutters and craft supplies. Priced at £3.99, the newly themed box will go on sale across news-stands every six weeks. Bing will also feature in Kennedy Publishing’s compilation titles, Busy Time and Get Busy.

Moonpig launched first with personalised Bing cards in January 2020 and then expanded the collection to the addition of e-cards from April 2020. The Bing launch has been a great success and Acamar Films is developing more product with Moonpig.

Bing has been resident in CBeebies Land at Alton Towers Resort since 2017 and due to the ongoing popularity of the brand the partnership is confirmed to continue into 2021 with 2 mini shows and Bing and Flop meet & greets. The popularity of Bing is also reflected in merchandise sales with Bing continuing to be the top-selling brand in the retail stores within the CBeebies Land and CBeebies Land Hotel.

Sebastian Mather, Managing Director of Beautiful Game, said: “We are delighted to partner with Acamar for these brand-new wall stickers. Bing is a visual treat, colourful and fun, and will make wonderful wall art for nurseries or play areas. We are sure that Bingsters will love the chance to be surrounded by their favourite character and his friends!”

Louise Simmonds, Head of UK Licensing and Merchandising at Acamar Films, said: “We are thrilled to announce we are teaming up with these respected partners to offer Bing fans a selection of wonderful new quality products. We are excited to be expanding our Bing licensing programme thanks to our dedicated focus and carefully considered strategy, which has seen strong growth over the past year.”

These deals follow hot on the heels of new toy partnerships with 8th Wonder and MV Sports, with recent NPD data listing Bing among the top 10 fastest growing toy licenses from January to June 2020 in the UK. Acamar Films will be exhibiting at the Festival of Licensing 6-8 October.