Brand & Lifestyle Licensing Awards 2017: the Winners


Over 400 licensors, licensees, agents and retailers gather at The Dorchester to see winners crowned.
The winners of the 2017 Brand & Lifestyle Licensing Awards have been crowned at a glittering ceremony at The Dorchester.
Over 400 licensors, licensees, agents and retailers were present at the London hotel on Thursday, April 27, to find out the Product, Property and Retail winners, as well as the 2017 Brand Licensing Ambassador.
John Vincent, co-founder of LEON gave an entertaining pre-awards talk about his ‘naturally fast food’ brand, while Rory Bremner, impressionist extraordinaire, hosted the awards ceremony.
Alan Dedicoat, the familiar ‘voice of the balls’ on BBC 1’s National Lottery show became the voice of the B&LLAS for the afternoon.
Jakki Brown, joint md of Max Publishing (owner of the B&LLAs) commented in her opening speech: “It takes a lot to establish a strong brand, but it arguably takes even longer to intelligently and creatively build a credible brand licensing programme from the core; one which completely resonates with both the brand values and the end consumer.
“Everyone here today, whether you are a brand owner, retailer or licensee, are the collective experts in achieving that. Today is all about celebrating and rewarding your excellence.”
The B&LLAs have been fully embraced by the industry. Brand Licensing Europe 2017 was headline sponsor, LIMA gave its full support while a strong roster of leading names formed an impressive roll call of sponsors. Guests dug deep in the hope of winning one of an impressive array of raffle prizes that raised well over £7,000 for The Light Fund.

The B&LLAs 2017 winners are:

The Product Awards
Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by CPLG)
Smiley by Anya Hindmarch Collection

Best Brand Licensed Health & Beauty Product or Range (sponsored by Select Licensing)
Happy Jackson Boots Exclusive Range from Hall & Associates

Best Brand Licensed Adult Apparel Product or Range (sponsored by CAA-GBG)
Love by Julien Macdonald Collection from Matalan

Best Brand Licensed Gifting Product or Range (sponsored by Hearst Magazines UK)
Designers Guild Gift Range from Blueprint Collections

Best Brand Licensed Food or Beverage Product or Range (sponsored by Those Licensing People)
Help for Heroes Alf Turner Range from Alf Turner

Best Brand Licensed Homewares Product or Range (sponsored by Pink Key Consulting)
House Beautiful Sofas from DFS

Best Brand Licensed Children’s Product or Range (sponsored by Start Licensing)
JCB Childrenswear for M&Co from Fashion UK

Best Brand Licensed Consumer Hard Goods Products or Range (sponsored by Golden Goose)
House of Marley Audio Range from HoMedics
The Retail Awards

Best High Street Fashion Brand Licensed Retailer Execution (sponsored by Beanstalk)

Best Department Store or Mixed Retailer Brand Licensed Retailer Execution (sponsored by Happy Jackson)
John Lewis

Best Supermarket Brand Licensed Retailer Execution (sponsored by The Smiley Company)

Best Specialist Brand Licensed Retailer Execution (sponsored by Brandgenuity)
The Property Awards

Best Licensed Heritage Or Institution Brand 2017 (sponsored by Brand Licensing Europe)
Royal Horticultural Society

Best Licensed Lifestyle Brand 2017 (sponsored by PowerStation Studios)
Smiley Company

Best Licensed Non-Food Brand 2017 (sponsored by
Stanley Black & Decker

Best Licensed Food or Beverage Brand 2017 (sponsored by Corsair Lifestyle)

Best Licensed Fashion or Talent Brand 2017 (sponsored by Autumn Fair & Spring Fair)
Jamie Oliver Licensing

Brand Licensing Ambassador of the Year (sponsored by
Jane Evans

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