Chupa Chups®, a Brand Masterpiece launched in Uniqlo stores
Sixty years after its creation, Chupa Chups® is proud to be a part of UNIQLO’s The Brands Masterpiece collection, a collaboration that celebrates internationally familiar brands that are the greatest in their category of music, food, electronics and home, incorporating their renowned “masterpieces” and logos.
The collection is launched globally this April in the popular UT section of UNIQLO which offers life wear that gives colour to daily life. A match made in heaven with the brand icons of Chupa Chups®, which is at the center stage of this collection with three men’s T-shirts inspired by the heritage of the lollipop brand.
Christine Cool, Area Licensing Manager of Perfetti van Melle says: “We are thrilled with this new collaboration with UNIQLO. They are absolute masters of blending today’s pop culture into every day quality fashion wear and their design always perfectly reflects the core of our brand.”