Chupa Chups® is showing muscle at Licensing Expo

Sixty years after its launch, the Chupa Chups® brand is going stronger than ever

Apart from being the world’s most popular lollipop, the brand with the iconic logo designed by Salvador Dalí has become a pop fashion style in its own right. Chupa Chups®’ fun designs are a regular on the shelves of Uniqlo, Zara, H&M and many other leading retailers.

The brand is now increasingly active in the USA, where it has recently signed up with several apparel partners: Ripple Junction, Body Rags, Night Shift, and US Non Wovens for a range of scented candles and air fresheners inspired by the flavour profile of the lollipops. New deals for accessories are about to be announced soon and this summer Chupa Chups® will have a new corner in IT Sugar stores across the nation. Sweet lovers, unite!

To discuss licensing opportunities at Licensing Expo Vegas, contact Vanessa.grande@es.pvmgrp or come and visit us at LISA MARKS Associates’ booth (H102).


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