Chupa Chups travels back to the swinging sixties with Polka Beauty in Indonesia
Polka Cosmetics, the Indonesian market leader in upbeat urban cosmetics specialised in online sales, launches a range of Chupa Chups cosmetics at the end of June
The collection is a trip back in time taking inspiration from the flower power look and psychedelic prints that were characteristic of the sixties fashion scene. It includes several shades of lip tattoos with fruity scents and easy to use blusher puffs with a creamy effect. The products come in a playful nostalgic candy shaped packaging with vibrant colour swirls and neo hippy prints.
The Chupa Chups x Polka collection will be the delight of Indonesia’s most prominent key online beauty influencers who will be unboxing the collection to show their fans how they can have fun with makeup from the safety of their homes. The collection will be for sale on www.polkabeauty.com, tokopedia shopee & bukalapak official store and female daily online market place: www.studio.femaledaily.com, from 26th June 2020.
Christine Cool, License Manager of Perfetti Van Melle says: “Polka have truly captured the essence of our bold colours in this range. We love the playful retro hippy twist they have created of our iconic flower power design and the sense of indulgence that comes with the luscious scents.”
Mrs. Desty Uwais from PT. Polka Jelita Indonesia said “It is a big privilege to be collaborate with establish global brand such as Chupa Chups. Not only it’s open the new opportunity in our business & target market, but also it is consistent with Polka’s brand proposition and value: Optimistic, Passionate & Creatively impactful. And also it helps to magnify Polka’s brand tagline ‘UP BEAT BEAUTY’ “.