Dana Cosmetics creates Mentos Herbissimo in Brazil

Dana Cosmetics, a leader in the Brazilian personal care market for over 60 years with deodorant and personal care products, launches a collaboration between Mentos, the leading mint brand of Perfetti Van Melle, and Dana’s bath and body brand Herbissimo, that will create a splash

The collection consists of a Herbissimo Mentos bar soap, liquid soap, liquid talcum and a shampoo and matching conditioner. The products combine the high performance quality and natural ingredients of Herbissimo with the subtle colours and scents inspired by the popular chewy candy brand. The range boffers freshness and fruitiness alike and will no doubt appeal to the whole family.

It will be available in supermarkets, drugstores and specialized stores across Brazil.

Licensing agency Destra brokered  the agreement between Dana Cosmetics and Perfetti Van Melle.

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