Cosmopolitan Partners with Cousin Corporation to Launch ‘CosmoStyle by Cosmopolitan’ Licensed Jewelry Collection
Hearst Magazines today announced a licensing agreement with Cousin Corporation of Largo, Florida to develop a new jewelry line in collaboration with the editors of Cosmopolitan magazine. The brand will be licensed as ‘CosmoStyle by Cosmopolitan’.
The debut Fall/Winter 2018 jewelry line will launch in June, offering four distinct collections: American Prep, Boho Traveler Cali, VIP, and Zen. Products will include necklaces, bracelets, earrings, and rings.
Of the partnership, Steve Ross, global chief licensing officer and head of brand development, Hearst Magazines said: “Cosmopolitan is a champion of style in every form, and with this new jewelry collection, beautiful design is at the heart of every piece allowing ‘Cosmo Girls’ of all ages to express themselves through enduring fashion inspired by our editors.”
“We could not be more excited about our new partnership with Cosmopolitan,” said Cousin Corporation President Denny King. “We are thrilled that the brand is committed to the success of this new jewelry line through close collaboration in the design phase, and promotion across their print editorial, social media and digital channels. By tapping into Cosmopolitanand its millions of readers, we are confident that this partnership will build awareness and drive traffic to the online and independent boutique specialty market.”
Cosmopolitan is the world’s largest young women’s media brand, with more than 130 million brand touch points across print, digital and social platforms. A bible for fun, fearless females, Cosmo delivers the latest news on love, work and money, fashion and beauty, health, self-improvement and entertainment through award-winning journalism.
Cousin Corporation, founded in 1970, has been a leader in fashion for over 40 years and has two divisions: CousinDIY, which specializes in jewelry components and Laura Janelle, a lifestyle brand that offers jewelry, fashion accessories, apparel, gifts and home. CosmoStyle by Cosmopolitan will be a new third division and will be targeted towards the boutique and department store distribution channels. Cousin’s current sales partner, The Ivystone Group, will be heading up US distribution.
The new jewelry collection will be available at www.cosmostylejewelry.com, as well as in independent boutiques in the U.S. and Canada.
The partnership was brokered by IMG, Cosmopolitan’s exclusive global licensing representative.