CPLG brokers multiple new UK deals for Snoopy

Animation & Characters

CPLG have brokered a number of new deals for Snoopy and the Peanuts gang in the UK, across a range of consumer products categories, as Peanuts gears up to celebrate its 70^th anniversary in 2020.

“We have some of the best-in-class licensees on board bringing fantastic Snoopy products to market in the UK,” said John Taylor, Managing Director UK at CPLG. “With further deals in the pipeline across ceramics and publishing, and with new fashion collaborations launching later this year, the UK licensing programme is set to reach new heights as Peanuts turns 70 next year.”

In apparel, Fashion UK were recently signed for kids’ daywear, with their first range launching into retail this Summer. Kokomo are signed for health and beauty products, to include bath and body care, oral healthcare and accessories, launching for Autumn/Winter 2019.  

Blueprint have expanded their stationery offering with the addition of gifting items. Hype have come on board for greeting cards, launching their first mini-cards range recently at Top Drawer, the UK trade show for the home, gift and fashion industry. Ecell Global are signed for phone cases, and Portico for calendars.

In the food category, Asvina have launched Roasted Peanut Cookies and Peanut Butter featuring the loveable Snoopy, Woodstock and Charlie Brown on packaging.

These new deals join a host of existing licensees already in place for a number of categories, including nightwear (Somerbond, Aykroyds & TDP), hosiery (Misirli), adult apparel (Brand Alliance), babywear (Paul Dennicci), footwear (Brand International Group), accessories (William Lamb), and plush (Aurora).