CPLG to represent Carte Blanche Group in Benelux, Nordics & CEE
Carte Blanche Group has appointed CPLG as its licensing agent for Belgium, the Netherlands and Luxemburg (Benelux), the Nordics and Central Eastern Europe (CEE) for its portfolio of award-winning brands including the Me to You properties: Tatty Teddy, Tiny Tatty Teddy and My Dinky Bear.
Carte Blanche, one of the leading UK greeting card and gift companies, are creators of award-winning brands including Tatty Teddy, My Dinky Bear, Tiny Tatty Teddy and Hotchpotch.
Carte Blanche develop cards, plush and gifts alongside a well-established international licensing and distribution programme, with over 130 licensees worldwide and listings in major retailers throughout key markets internationally. Me to You brand values are all about making people feel good through positive connection and sentiment. Me to You is a trusted brand, bringing people together across a wide demographic and geographic reach. Recently, Carte Blanche have been shortlisted for ‘The Classic Licensed Property Award’ at the 2019 UK Licensing Awards, which is a testament to the strength and eternal affection for the brand.
CEE has already seen great success with a growing apparel range led by Tiny Tatty Teddy at Smyk, the leading Polish retailer of children’s apparel, toys and accessories. In Benelux there is an established presence with cards, plush and stationery, providing a great retail platform and strong consumer awareness in the region. CPLG will work with best-in-class licensees across categories to expand Carte Blanche’s licensing programme and broaden its retail footprint throughout Benelux, the Nordics and CEE.
Maarten Weck, EVP & MD of CPLG, said: “The properties in Carte Blanche’s brand portfolio have classic and enduring cute appeal which attracts consumers of all ages. These proven strengths and the extensive artwork of the brands make them ideal properties with which to develop robust licensing programmes. We’re delighted to be working with the Carte Blanche team to grow their business and brands in Benelux, Nordics and CEE.”
Duncan Hamilton, Head of Licensing at Carte Blanche, said: “We are proud to be entering into a long-term agreement with CPLG, building a powerful retail programme across categories within Benelux, Nordics and CEE. CPLG are the perfect agency to deliver and execute an exciting licensing strategy, ensuring our beloved brands have maximum exposure at retail and beyond.”