Disney showcases exciting property portfolio and reveals licensee and retail opportunities for 2016 and beyond
Over the three days, executives discussed and presented how licensees and retailers can leverage new content from Disney/Pixar, Walt Disney Studios, the Disney Channels, Marvel and Lucasfilm, as well as Disney’s cross-company platforms to maximise results. They revealed how the company plans to support existing ‘evergreen’ franchises, which include timeless properties such as Mickey Mouse, Winnie the Pooh, Disney Princess or Disney Baby.
With strong movie titles, such as Disney/Pixar’s The Good Dinosaur, Star Wars: The Force Awakens, Marvel’s Captain America: Civil War or The Jungle Book in the pipeline, the opportunity to bring to market innovative and unrivalled products and retail executions has never been better.
Disney’s showcase in the London Room (C000) featured examples of the best product across Europe, reveal various new product lines and highlight the integrated marketing and retail opportunities with Disney’s beloved franchises including Disney Junior, Marvel, Star Wars, Minnie Mouse, and Disney Princess.
Simon Philips, Executive Vice President and General Manager, Disney Consumer Products, The Walt Disney Company EMEA, commented, “The heritage, emotional connection and timeless qualities of the Disney, Disney/Pixar, Marvel and Lucasfilm brands combined with the innovation, unrivalled storytelling and uncompromised quality that are inherent to all our properties lead to the success of the Disney properties. We take immense pride in what we do and look forward to working closely with our licensees and retail partners to continue delivering the very best consumer products.”