Disney unveils new product ranges for Marvel’s Avengers: Age Of Ultron
The Walt Disney Company today announced several new product ranges to celebrate the upcoming release of the highly anticipated new Marvel Studios release Avengers: Age of Ultron.
The ranges include amazing new toy lines from Hasbro, LEGO, Mattel, Thinkway and Mondo.
Hasbro has created a range of products which includes brand new collectible 2.5 inch figures with Movie Action Sets – the perfect backdrop for key battle moments. The Titan Hero Tech Electronic Figures – Captain America, Iron Man, Thor, Ultron and Hulk – are all recognized by the Titan Hero Tech Interactive Hulkbuster and feature phrases that simulate conversation with each other, as well as great sound effects. Then there is the Marvel’s Avengers: Role Play Range, which is made up of Iron Man Arc FX Armor, Hulk Gamma Grip Fists, Captain America Star Launch Shield and a Thor Lightning Strike Hammer.
LEGO has created Marvel’s Avengers: Age of Ultron sets to mark the release of the film including the Attack on Avengers Tower, where the Heroes are having a party when suddenly Avengers Tower comes under Ultron attack from the inside. In addition, the Avengers Quinjet City Chase allows the player to launch high-speed pursuits in the sky.
Mattel’s product range will feature brand new Hot Wheels® products including the Moto with Rider Asst which sees Marvel’s Avengers: Age of Ultron characters – Captain America, Iron Man, Hawkeye and Ultron – riding their motorbike like they do in the movie. In addition, the Quinjet Moto Launcher allows you can launch an Avenger moto rider into action to defeat the bad guys.
Also celebrating the release of Marvel’s Avengers: Age of Ultron, Thinkway, launching U-Command programmable Iron Man and Captain America Motorcycles, with both boasting an infrared remote control and light-up wheels.
The Walt Disney Company has also collaborated with Mondo on a range which celebrates the whole Marvel Avengers franchise. The collection boasts the Alu Scooter Avengers – with aluminium inline scooter deck fully wrapped with grip tape; the Helmet Avengers – for kids to keep safe and look cool in a helmet with top and rear vents to promote effective air circulation. Completing the Mondo range is Skateboard Avengers, a nine layer board with PVC wheels.
Simon Philips, Executive Vice President and General Manager, Consumer Products, The Walt Disney Company EMEA, commented: “These fantastic new toy ranges only add to the anticipation ahead of the release of Marvel’s Avengers: Age of Ultron. The innovative designs paired with the film’s most iconic characters have created fantastic products that will capture kids’ imaginations and to bring the film to life through play.”
Marvel’s Avengers: Age of Ultron, which will be released across EMEA in April 2015, is the epic follow-up to the biggest Super Hero movie of all time. When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth’s Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to the Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.