Filippo Laterza launching his e-commerce
Filippo Laterza creates an accessible fashion design and sportwear launching his e-commerce www.filippolaterzashop.com
Filippo Laterza after marking the best international runaways, dressing the most popular celebrities among the star system (Barbara D’Urso, Elodie, Malika Ayane, Federica Panicucci, Francesca Barra… and many more) and having designed for the Red Carpet in Venice, Mila Suarez, Georgia Mos (just to mention a few), he presented his collections for women at AltaRoma, White Milano, Shangai, Shenzhen and Dakar fashion week (where he won the award as Italian Creative Genius).
At only 20 years old Filippo Laterza started working with Stefano Cavalli on the kid’s fashion category. Pitti Bimbo sees him protagonist for the Quis Quis line and for two other collection entirely dedicated to him, such as Alisha V and Cesare Paciotti Maine Line.
After his experience in the kid’s category, the women’s haute couture and the bridal category, after the high-end category and the important collaboration with Mattel on the exclusive line for Barbie he works with Rovio for Angry Birds twice in London, Shangai, Milan and Florence to international attention.
Now for the first time he offers an accessible line and sportwear thanks to the licensing agreement signed with Made in Italy Confezioni to launch the e-commerce www.filippolaterzashop.com. A collection ready-to-wear made of T-shirts, hoodies and many other accessories that Filippo defines “Genderless”, to express the fluidity of everyone’s identity without having to deprive us from the freedom to represent ourselves, in fact, there is no Women or Men line, the garments are identified only by Adults and Kids and they are also Body Positive, which means without aesthetic stereotype. The range from size S to XXXL and for children from 2 to 12 years old.
They are developed in three different colors: white, black and lilac Filippo’s iconic color. Lilac represents the awakening of the soul, the control of rationality over emotivity.
All items of the collection present three main icons:
– The unicorn, symbol of nobility and purity, energy and spirituality. An iconic symbol that unites everyone beyond ethnicity, gender and age;
– The heart, that represents emotionality, sincerity and love. The place where soul and body “meet”.
– The paper plane, which is the first toy children choose to fly high with their dreams.
To launch the new e-commerce platform, Filippo Laterza celebrated with his 81K followers by creating a new Instagram filter #FILIPPOLATERZAUNICORN. The community loved straight away the initiative that reached 10K views in one day.