Giochi Preziosi toy distributor for Kate & Mim-Mim in key European territories

FremantleMedia Kids & Family Entertainment (FMKFE) announced that its master toy partner for Kate & Mim-Mim Just Play has appointed The Giochi Preziosi Group (GP) as the toy distributor for the highly-rated preschool series in key European countries.

Just Play’s new range of Kate & Mim-Mim toys will be distributed in the UK, Germany, France, Italy, Spain, Portugal and Turkey with the UK roll out scheduled for the summer, followed by other territories from autumn 2016.

Kate & Mim-Mim launched in 2014 to immediately strong ratings on CBeebies in the UK, Disney Junior in the US and Super RTL in Germany. The show has proved a massive hit with young viewers across the world. FMKFE has now sold the series to 120 international territories including the Lagardere channels in France, Cartoonito in Italy, Clan in Spain, Panda in Portugal and Disney Junior in additional European and Asian territories

Dario Berte, GP’s CEO, says: “We’ve always admired the story telling and exceptional production values evident in the Kate & Mim-Mim series. It’s a highly engaging, and innovative girls’ pre-school brand with a distinctive look and great lead characters that Just Play has captured beautifully in their launch year product offering.”

Charlie Emby, Co-President of Just Play says: “We’re thrilled to partner with FremantleMedia and Giochi Preziosi to launch the Kate & Mim-Mim toy line around the world. Our team has created a fantastic range of toys that bring this enchanted series to life, and we look forward to seeing the line flourish thanks to the synergies coming from these new partnerships.”

Tracy Griffiths, VP Licensing & Consumer Products FMKFE EMEA and Australia, adds: “We are delighted to have Giochi Preziosi on board as Kate & Mim-Mim’s major European toy distribution partner.   With Just Play’s strong new toy range and Giochi Presiozi’s pan European distribution reach and experience we have the perfect team  on board for this exciting new girls’ pre-school property. The initial Kate & Mim-Mim lines for AW 16 were very well received on the Just Play stand in Hong Kong Toy Fair and we have high hopes for the upcoming toy fairs in London and Nuremburg.”

Aimed at 2-5 year olds, and inspired by a real life girl and her toy, Kate & Mim-Mim follows the adventures of Kate, an imaginative little girl who, together with her toy rabbit Mim-Mim, travels to the fantasy world of Mimiloo where Mim-Mim comes alive as a larger-than-life big bunny buddy. In each episode, Kate and Mim-Mim and their group of loveable friends discover exciting new places and set off on adventures, all in the hope of solving a puzzling problem Kate has encountered in the real world.

Kate & Mim-Mim is created by the award-winning husband and wife team Scott and Julie Stewart. FremantleMedia Kids & Family Entertainment holds the exclusive worldwide licensing rights, and TV distribution rights to the property outside of Canada.

Giochi Preziosi will have stands at both toy fairs where they will present the Just Play product line. Visit GP Flair at B22 at London Toy Fair and Hall 12 D12-E07 at Spielwarenmesse in Nuremberg.

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