Hasbro and French Fashion Brand Olympia Le-Tan debut Monopoly Handbag Collection
Launch Event Set for July 3rd in Paris to Reveal New Monopoly Collection
Hasbro Inc. (NASDAQ:HAS) and Parisian fashion brand Olympia Le-Tan (OLT Paris) announced a new licensing agreement to bring Monopoly-inspired handbags to fans across the globe. Known for her iconic “book-clutch” handbags, Olympia Le-Tan is taking Monopoly high-fashion with a handbag collection inspired by the brand’s signature game board elements and design. The line is now available in-stores and online at select retailers worldwide. To celebrate, the collection will be shown at a launch event in Paris on July 3rd, at the OLT boutique.
“Olympia Le-Tan collections are known for their irreverent pop culture-inspired designs, and we’re thrilled to work with OLT team to bring a fun and fashion-forward Monopoly handbag line to fashion lovers around the world,” said Rachel Clouet, Senior Licensing Category Manager, Hasbro. “OLT has been such a wonderful partner and we look forward to a long-lasting relationship together.”
“OLT Team had the privilege to access the visual treasures of Hasbro and to discover the history of their games, and toys. Monopoly, My Little Pony, Twister or Simon to name a few, are an indisputable part of Pop Culture references,” said Grégory Bernard, founder and CEO of Olympia Le-Tan. “Hasbro consumer products teams have actively participated in curating their best images and visuals, making this experience a true artistic collaboration and a very special moment for OLT. Now exclusively focused on bags and accessories, Olympia Le Tan is proposing more collections and more models allowing the fans to pre-order and personalize the full catalogue. This Monopoly Collection will be an iconic start for a new strategy: closer to our partners and closer to our fans.”
Olympia Le-Tan’s novel-themed felt clutch bags managed to make book lovers out of even non-literary types. Now, the Paris-based brand returns with the Monopoly collection, which includes everything from the luxe “blue” properties such as “rue de la Paix” to the “Go to Jail” square card, which have been transformed into chic, limited-edition handbags. The Monopoly collection is available now through December 2019.