Hasbro and United Colors of Benetton collaborate on Global Fashion Line

Apparel and Accessories Collection Featuring My Little Pony and Transforms Debuts in 2018

Hasbro Inc. (NASDAQ:HAS) announced today a multi-year deal with global fashion retailer Benetton Group to bring apparel and accessories featuring Hasbro brands to consumers worldwide.  The first items launch later this year in United Colors of Benetton’s Fall-Winter 2018 line.  The collections include  My Little Pony infants’ and kids’ collections, and Transformers infants’ and kid’s collections.  Fashions inspired by several Hasbro brands will continue in Benetton’s Spring-Summer 2019 offerings and beyond.

“Benetton is one of the best-known fashion companies in the world and we are thrilled to work with them to bring beloved Hasbro brands to even more fans everywhere,” said Katherine Buckland, Senior Licensing Director, Hasbro Consumer Products

The Hasbro collection will be available for purchase online and at United Colors of Benetton’s 5,000 stores in 120 countries.

Subscribe to our newsletter!
Subscribe to our newsletter to get a preview of licensing news and to stay updated on the international initiatives of Lima (The International Licensing Industry Merchandisers’ Association).
Privacy Policy and Newsletter Policy