Hello Kitty and Friends Embark on a Globetrotting NFT Experience, Powered by RECUR and Sanrio
Hello Kitty and Friends are embarking on a new journey, this time through an NFT experience Powered by RECUR. This follows the announcement of a partnership between RECUR and Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, in November of 2021
Rooted in traveling and experiencing new cultures, Hello Kitty inspires adventure and friendship without borders. Hello Kitty and Friends World brings the friendship and kindness of the Sanrio community to the NFT space. Starting August 25th fans will be able to pack their digital bags and travel virtually alongside Sanrio’s most beloved characters on a globetrotting NFT experience.
Hello Kitty and five of her friends will act as tour guides for fans through the 10,000 NFTs for sale. Fans will be able to collect Hello Kitty characters and earn new digital collectibles by completing challenges where they travel virtually to eight iconic cities around the world—two of which will be exclusively available for RECUR Pass Holders. Clues to the characters and locations will be revealed on the @RecurForever Twitter leading up the drop.
“This partnership is an exciting opportunity to create a platform for all Hello Kitty fans, old and new, to take flight and experience the NFT space through Hello Kitty and Friends World,” said RECUR Founder and CEO Zach Bruch. “Our goal is to provide a community where fans can interact and explore NFTs with brands and IPs they love. We can’t wait to bring that to life for Sanrio fans across the globe.”
“It’s incredible to be able to bring the friendship and community of Hello Kitty and Friends to a new fan base with RECUR,” said Silvia Figini, Chief Operating Officer, Sanrio – EMEA, India and Oceania, Mr Men – Worldwide. “We’re lucky to have some of the best fans in the world, and it’s a privilege to craft a new space for them to experience their fandom like never before.”
In April, RECUR launched multi-chain deposits and withdrawals for all their NFT experiences. NFTs can be withdrawn to any Web3 wallet on any supported blockchain, allowing for a truly interoperable virtual traveling experience with Hello Kitty and Friends World.
RECUR has and continues to invest in Carbon Offset Credits to help manage the carbon footprint from its work. Additionally, all original RECUR powered mints use an eco-friendly, proof-of-stake layer-2 blockchain called Polygon. Proof-of-stake (PoS) blockchains and layer-2 scaling solutions drastically minimize the environmental impact of blockchain usage, producing a small fraction of the emissions Proof-of-work (PoW) blockchains produce.