Hello Kitty returns to italian beaches this summer
Animation & Characters
Hello Kitty is back at one of Italyâs loveliest beaches, ready to spend an exciting summer with all of her friends.
Sanrio, the world-renowned company founded by Shintaro Tsuji in 1960 in Japan, is bringing its lifestyle brand Hello Kitty back to Rimini (Italy) after her success last year at Boabayâs floating water park.
Hello Kittyâs famous motto â âyou can never have too many friendsâ is at the heart of the âHello Kitty Summer Friendsâ project, which gathers people of different ages together to make new friends sharing cheerful and unforgettable moments.
During the event families have fun at one the most beautiful Rimini beaches with a dedicated lounge area where guests can find dedicated Hello Kitty facilities and a complete Hello Kitty gift pack. To round off the experience, Sanrio has inaugurated the first Hello Kitty hotel room whose features and furniture are all Hello Kitty branded.
The âHello Kitty Summer Friendsâ kick off took place on Sunday 30th of July, and featured a Hello Kitty Meet & Greet and photo shoot ending in a Cocktail Party. âHello Kitty Summer Friendsâ will be at Rimini dedicated lounge area of Beaches 48 e 61 from Sunday 30 of July till the end of touristic season in September.