Kit and Kate, on air on Rai Yoyo with 12 episodes a day and a very high share, is on new albums by Edizioni Play Press

The licensing project for Kit and Kate in Italy is managed by Maurizio Distefano Licensing (MDL). Now on Rai Yoyo with 12 episodes a day, the cartoon dedicated to preschool children, made its great debut and continues to have a very high listening share.

Kit and Kate conquer children for their adventurous stories, fun and, at the same time, for the important educational message that underlies every single episode. The protagonists of the animated series are two kittens, Kit and Kate, who play in a magic box that transports them to new worlds, in which they live fantastic adventures. The series was created by Toonbox Animation, a boutique studio based in Cyprus, and can boast the scriptwriters who developed such animated movies and series as Shrek 2 and Madagascar, Sesame Street and The Octonauts. The creative team of Kit^n^Kate were able to produce a series animated by excellent quality and with a simple and captivating narrative system.

Edizioni Play Press is a company that pays particular attention to the choice of quality materials and the integration of innovative technologies, to create a publishing line for children of the highest level and attentive to their growth. Play Press has developed the Magic Album, with the pen that reveals colours, Magic Sticker, which combines the magic of the album with lots of stickers, Stickers and Colours and the Magic Wow! All products are already on sale.

Kit and Kate is also on air in Eastern Europe, the U. S., Russia, Finland, Benelux, Portugal, Middle East, Africa and the airing in new countries is currently being negotiated. Current time-keeping of the series includes 2 seasons with 104 episodes in total. The production of Season 2 is currently at its final stage and will be completed before the end of 2019.

Maurizio Distefano, MDL President, commented: “Among the main strengths that are recognized by foreign Licensors we have the ability to look ahead and anticipate market trends, offering our customers brands and news before they become popular and loved. With Kit and Kate we can say that we have recognized the potential of the series and activated a Licensing program that will soon be populated with many other news. “

Pavel Muntyan, CEO of Toonbox Animation Studio, commented: “We are sure that the success that Maurizio and his team have received with other brands in Italy will also be repeated with Kit and Kate. Furthermore, we are extremely pleased that MDL has believed in this project from the beginning, with the aim of helping Kit and Kate to fully develop its potential also in Italy “.



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