CAA-GBG (Creative Artists Agency – Global Brands Group)

CAA-GBG is a joint venture between Creative Artists Agency and Global Brands Group, creating the world’s premier brand extension and management platform.   

CAA-GBG provides holistic brand and business solutions through four key areas: 

1) Licensing / Collabs: they create long-term business and marketing opportunities through brand extensions and licensed collaborations thanks to a wide offer: from entertainment to corporate brands, from sports and games to lifestyle brands, from art licensing to Celebrities. 

 2) Partnerships / JVs: they identify a variety of opportunities for brands seeking to leverage celebrity and influencer partnerships that maximize acceleration with key target audiences. 

3) Experiential: they work with retail and brand partners to provide insightful and timely concepts to reinforce brand aspiration.   

4) Retail & Distribution: their relationships at all levels of retail are second to none, enabling us to position brands in the right channels and execute a mix of direct to retail, shop in shop, franchise opportunities and standalone retail to ensure maximum impact and return for their partners. 

Info aziendali

Referenti