CAA-GBG (Creative Artists Agency – Global Brands Group)

CAA-GBG is a joint venture between Creative Artists Agency and Global Brands Group, creating the world’s premier brand extension and management platform.   

CAA-GBG provides holistic brand and business solutions through four key areas: 

1) Licensing / Collabs: they create long-term business and marketing opportunities through brand extensions and licensed collaborations thanks to a wide offer: from entertainment to corporate brands, from sports and games to lifestyle brands, from art licensing to Celebrities. 

 2) Partnerships / JVs: they identify a variety of opportunities for brands seeking to leverage celebrity and influencer partnerships that maximize acceleration with key target audiences. 

3) Experiential: they work with retail and brand partners to provide insightful and timely concepts to reinforce brand aspiration.   

4) Retail & Distribution: their relationships at all levels of retail are second to none, enabling us to position brands in the right channels and execute a mix of direct to retail, shop in shop, franchise opportunities and standalone retail to ensure maximum impact and return for their partners. 

Info aziendali

Sito webwww.caa-gbg.com/

Referenti

ReferenteEugenia Peia
RuoloManaging Director
Emaileugeniapeia@caaglobalbrands.com
Telefono+39 335 7987954

Licenze

Bobcat

For more than 60 years, Bobcat Company has built compact equipment that helps customers work more efficiently and effectively The Bobcat consumer works in or is studying to work in a hands-on environ ...

League of Legends

Established in 2009, League of Legends continues to be one of the most successful properties in gaming and entertainment, offering their players with a variety of ways to engage with their IP across a ...

Playboy 

Since 1953, Playboy has spotlighted the most important thinkers, newsmakers, and iconic personalities It is Playboy’s mission to create a culture where all people can pursue pleasure. It has been a ...

NYC

New York City is the most famous city in the world, thanks to its iconic skyline and agencies - amongst them NYPD, FDNY and NYC Taxi - that are known and celebrated across the world NYC is a place th ...

Netflix 

Netflix is one of the largest streaming platforms in the world with over 150 million subscribers worldwide The Netflix platform is home to many original hit series, garnering international recognitio ...

NDK Swiss

An authentic lifestyle brand inspired by Swiss quality, reliability and innovation For the ones who are looking for the right product enhancing their everyday life. The approach towards product desig ...

Minecraft

Minecraft was created over 11 years ago as a humble game about placing blocks and going on adventures Today, with over 132 million unique players engaged across all platforms and over 211 million cop ...

Marley

Bob Marley is one of history’s most iconic musicians and his influence continues to transcend and resonate through generations With millions of records sold, an extensive list of musical accolades ...

Kodak 

Kodak is a global technology company and the world’s first and greatest visual brand Made for and by people who want to see more, feel more and understand more, Kodak has a thriving global licensin ...

Celebrities

The rise of social media has made celebrity impact even more acute, with consumers given more direct and personal access to icons in entertainment, sports and culture CAA-GBG help you navigate comple ...

Keith Haring

Keith Haring (1958-90) is one of the greatest exponents of the urban street culture of the 80s Inspired by graffiti, Haring began drawing in the subways, speaking to a wider and heterogeneous audienc ...

Jelly Belly 

As a global and cultural icon, Jelly Belly manufactures the world’s most delicious and gourmet jellybeans Known for its unique shape, colors and flavors, Jelly Belly licensed products are fun and l ...

Jean-Michel Basquiat

Jean-Michel Basquiat is one of the best-known artists of his generation and is widely considered one of the most important of the 20th century His trend-setting works combine archetypal symbols and w ...

Jaguar – Land Rover 

Jaguar - Land Rover is built around two iconic brands with a wonderfully rich heritage and powerful consumer appeal and loyalty It is an industry reference for uncompromising quality and sophisticate ...

F1 

Formula 1® racing began in 1950 and is the world’ prestigious motor racing championship, as well as the world’s most popular annual sporting series As the pinnacle of Motor Racing for over 70 ye ...

Crayola

Crayola has inspired creativity in children for more than 100 years and is the worldwide leader in children ‘creative expression products Inspiring everything imaginable and exploring color and cre ...

Skechers 

As one of the most recognizable fashion brands on the planet, Skechers owns an extensive footprint that spans major cities, small towns and even the countryside From retail stores to wholesale to e-c ...
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