Luana Perrero joins Mondo TV as new Head of Content Sales

Posted on 21 March 2019

Brands

New appointee will oversee content sales strategy across a wide library of properties

Mondo TV, one of the largest European producers and distributors of animated content, has announced the appointment of Luana Perrero as its new Head of Content Sales, effective immediately.

In her new role at Mondo TV Group, Perrero will be overseeing content sales strategy across Mondo TV’s wide library of properties including established hits such as Sissi the Young Empress, Mondo’s latest hits, such as Yoohoo to the Rescue and Robot Trains, and new arrivals such as Invention Story and Meteo Heroes.

Based in Milan, Perrero will report to Mondo TV CEO Matteo Corradi working alongside the licensing division to strengthen the international presence of Mondo TV IPs.

Perrero comes to Mondo with over 15 years’ experience in international content distribution – most recently with Rainbow spa, creator of Winx Club, where she was Head of TV Sales. Prior to her work with Rainbow she set up the content distribution department for Atlantyca Entertainment while based in Paris and Milan, worked with Blink Studios in Dubai and was a Senior Sales Analyst in Warner Bros’ European Theatrical Distribution EMEA Team in London under the management of EVP EMEA Monique Esclavissat.

Luana Perrero says: “I am thrilled to be joining Mondo TV and sharing my experience and my love for this business with its young, passionate and very professional team. The Mondo TV portfolio is growing fast and the company has built many important partnerships with globally renowned players. I’m looking forward to contributing to Mondo TV”s content sales growth and partnering again with broadcasters and partners at an international level.”

Matteo Corradi – Mondo TV CEO, says: “Luana Perrero comes to Mondo TV with an impressive breadth of experience working on multiple properties in many regions and helping to build content businesses for some of the biggest names in broadcasting. We’re delighted to welcome her on board.”