Macson x Chupa Chups®, surprising collaboration
Brands
Perfetti van Melle has teamed up with the Spanish fashion brand Macson to develop a vintage capsule collection of Chupa Chups® men’s clothing
This exiting collaboration has been revealed during the 080 Barcelona Fashion Week where Macson celebrated its 75th anniversary in style by closing the catwalk.
In this fashion show a Chupa Chups® look was a part of the latest British-style Macson collection which stunned all attendees and fans of the brand. Just a teaser of what will be the amusing collection next Spring Summer 2018.
Domingo Obradors, Macson’s CEO says: “With this collection we are revisiting the 80ies and the vintage style. We have a total connection with the Chupa Chups® brand and we are convinced that it will appeal to everybody.”
“We are eager to see the new MacsonxChupa Chups® collection on shelves next year.
Macson, being a Spanish brand with 75 years of history, has known our brand perfectly since the very beginning. They also have an in depth understanding of our fun lifestyle philosophy and we are convinced they will do a great “Forever Fun” collection inspired by the heritage of the brand.” says Anna Amat, Licensing Coordinator at PVM Licensing Division.
This cool and surprising collection will be in Macson’s shops next May 2018.
