Maggie & Bianca Fashion Friends Set For Global Premiere
Maggie & Bianca: Fashion Friends – the brand new show from content powerhouse Rainbow – is set for its global premiere later this month.
Expectant fans will get their first glimpse on August 29th, when the first episode screens across Italy at evening primetime on Rai Gulp – one of Italy’s leading channels for kids and teens.
The series represents Rainbow’s first foray into a full live-action production and promises to delight audiences around the world with a tale of two cultures coming together. The show tells the story of Maggie – an ordinary American girl with a dream of becoming the world’s greatest fashion designer – who wins a two-year scholarship at the Milan Fashion Academy. There she meets Bianca, a self-proclaimed Italian ‘princess’, and together they make friends with other students, who all share a passion for fashion and music. The show follows their friendships, competitions, love stories, dreams and disappointments – as well as the discovery of secrets that change their lives forever!
The premiere comes hot on the heels of a glittering appearance at the Giffoni Film Festival – Italy’s most prestigious kids’ film festival – where the series stole the show, with a screening accompanied by live dancing and singing.
There is a huge marketing plan in place to support the release of the show. This includes street activities – with a flashmob making appearances in major Italian cities, a strong media partnership, TV appearances by the cast, and live concert events for teens.
The series is catching the eye of licensees and TV companies alike – a pan-European master toy agreement has been signed with Simba, whilst Rainbow is currently in talks with leading TV companies across the world in regards broadcasting rights.