Maurizio Distefano Licensing Named Merchandising Agent for Italy and Eastern Europe for the Tetris® Brand

Multiple licensing categories targeted for one of the best-known video game brands in history

Licensing and management consulting agency Maurizio Distefano the evolution of Licensing announced that it has been appointed as the merchandising licensing agency of record for the Tetris® brand, one of the most recognizable and influential video game brands in the world.

Maurizio Distefano the evolution of Licensing will manage merchandise licensing for Tetris in Italy, Republic of San Marino, Vatican State, Poland, Hungary, Czech Republic, Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia.

Tetris is one of the top-selling games of all time with universal brand awareness that continues to grow. Easy to play, yet hard to master, Tetris challenges players to move, rotate and strategically place the game’s iconic Tetriminos to clear lines in order to score points. Since its release over 34 years ago, Tetris-branded games have been introduced on nearly every gaming platform, from consoles to mobile to online and more.

In addition to video games, the Tetris brand has become a popular lifestyle brand for fans across the globe. Today, fans showcase their love for Tetris through a range of products, from apparel to housewares, decorative items, table top games and more. Now, Maurizio Distefano Licensing is poised to build on this success in Italy and Eastern Europe, by raising the Tetris brand to even greater heights of consumer appeal in multiple merchandise categories.

Maurizio Distefano, founder of the agency that takes his name, says: “As a brand that transcends the barriers of culture and language and enjoys global awareness, Tetris can, we believe, establish an even greater presence across many established and new categories in the markets we represent. We are delighted to be working with The Tetris Company on further building markets for this iconic brand.”

“Tetris has a huge fanbase across Eastern Europe and Italy, and being able to bring them fun, new ways to enjoy the brand, that are unique to their respective markets, is a big priority for us,” said Maya Rogers, President and CEO of Blue Planet Software, the sole agent for the Tetris brand. “Therefore, we’re very pleased to announce the addition of Maurizio Distefano, who has a proven track record of working with major global brands, to our growing worldwide network of merchandise agent partners.”

About the Tetris® Brand:

The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. For over 30 years, the brand has been loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. Working with Electronic Arts, Ubisoft, Sega, Sony/GSN Games and many other licensing partners, the Tetris franchise continues to be one of the most widely recognized video game brands of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide, and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.

Become a fan of Tetris on Facebook (www.facebook.com/Tetris) and follow Tetris on Twitter (@Tetris_Official) and Instagram (@Tetris_Official).

Maurizio Distefano The evolution of Licensing

Maurizio Distefano, an internationally accredited professional with over 15 years of experience in the industry, is the founder and President of the licensing and management consulting agency that takes his name. Maurizio Distefano’s innovative and exclusive proposal is based on a holistic approach that allows his agency to analyze and respond to the peculiar business needs of each individual licensee. In particular Maurizio Distefano uses his skills and experience to focus attention on heavily web-oriented licensing brands that find their ideal development in multimedia activities. Among the properties licensed by Maurizio Distefano Licensing are: Masha and Bear (the most popular animated series for preschool children), Angry Birds (the puzzle game developed by Rovio Mobile), ALVINNN!!! And the Chipmunks (the animated series), TOPO TIP, Emoji and Kit ^ n ^ Kate. www.mdistefanolicensing.com

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