Maurizio Distefano Licensing continues to stand out in the Italian and international licensing landscape thanks to a dynamic and strategic approach that enhances the value of its IP portfolio through high-profile partnerships. The agreements signed over the past few months confirm not only the agency’s solid business model but also its ability to anticipate key market trends and turn them into concrete, innovative, and successful projects. A cross-category vision that spans from kids to lifestyle, from food to entertainment, once again positions MDL as a true point of reference for both brands and licensees.
In the fashion world, August saw Calzedonia launch a collection dedicated to Rainbow High, one of MGA Entertainment’s flagship properties. Pajamas, underwear, and socks brought the colorful universe of the fashion dolls into the everyday lives of girls, strengthening the brand’s presence in the lifestyle segment. Also in August, Benetton unveiled a global collection inspired by Bluey, further confirming the property’s status as an international phenomenon loved by families worldwide, and expanding its reach in the apparel sector with products that appeal to a wide audience.
Exciting developments are also underway for the Care Bears, an iconic brand blending nostalgia and modern appeal. A deal has been signed with Lisciani for the launch of a beautiful range of products planned for Q1 2026, while in the confectionery segment, the brand will partner with Witor’s for a special Easter egg debuting in 2026. But Care Bears is not stopping at product: thanks to a partnership with Soluna, the brand will take center stage in its first live events featuring mascots, set to kick off between October and November 2025, bringing all the magic of live entertainment to families and children.
MDL is also strengthening its presence in the food sector. The historic Italian brand Balocco will bring Bing to family tables with a festive range debuting for Christmas 2025 and new products for Easter 2026. In the confectionery world, MEC3—global leader in ice-cream ingredients—will introduce an exclusive innovation: Guinness Caramel & Pretzels ice cream, an unexpected meeting of the Irish brand’s character and Italian artisanal excellence. Finally, starting in 2026, Bauli will expand its range with products inspired by Masha and Friends, confirming the power of kids’ IPs to create daily consumption experiences for the whole family.
The accessories category is also growing through strategic, high-potential collaborations. MDL has signed an agreement with Colzani for the development of Bluey-themed car and bicycle accessories, launching in 2026. This will be complemented by Coriex, which will develop a dedicated line of Bluey accessories, further strengthening the brand’s presence in children’s everyday lives with practical and fun products.
These new partnerships confirm Maurizio Distefano Licensing’s role as a true one-stop shop for licensing, capable of integrating entertainment, music, lifestyle, and food & beverage, while offering partners a wide range of high-value, cross-category opportunities. With an ever-evolving portfolio, increasingly diversified projects, and a constant focus on innovation, the agency continues to strengthen its leadership and brand trust, delivering collaborations that combine creativity, vision, and solid market potential.
