Maurizio Distefano Licensing welcomes new properties in both brand and music categories thanks to the agreement with Global Merchandising Services
Maurizio Distefano Licensing starts its partnership with Global Merchandising Services, leader in creating unique and innovative international merchandise programs, welcoming new properties for both brand and music category
In fact, the agency brand portfolio will now include some of the most iconic artists in music history and Gordon Ramsay the brand.
Now the music portfolio welcomes Rock, Pop and Metal artists, a roster that includes just to mention a few ranging from: Motörhead, Iron Maiden, Slayer to, Backstreet Boys, Little Mix, Louis Tomlinson and many more.
Thanks to this partnership, Maurizio Distefano Licensing represents some of the biggest, most iconic music artists in the world for the Italian market, who have sold collectively in excess of 1 billion records. A roster that commands sold out tours all over the world and influences global fashion trends and the great variety of musical genres gives the possibility to offer a wide range of ideal projects that can be spread in many other categories.
Apparel, accessories, footwear are only a few of the possibilities behind these new properties that can even extend to so many other specific categories such as food and beverage, makeup or home and living.
Maurizio Distefano, CEO of the agency states: “We are eager to start working with Global Merchandising Services and the properties it offers to the Italian licensing market. This partnership surely enriches our portfolio and allows us to access another inspirational branch of the licensing world which, already at the early stages of the deal, encountered the interest of many licensees.”
“We are delighted to work with Maurizio Distefano Licensing “, says José Santiago, international licensing manager at Global Merchandising Services. “A great opportunity to grow and continue to develop our client’s business in Italy.”