Medialink Is Named Licensing Agent for Pets Rock in Asia

Animation & Characters

Medialink Animation International Limited (“Medialink”), a wholly owned subsidiary of Medialink Group Limited listed on the Stock Exchange of Hong Kong (2230.hk) and one of Asia’s biggest licensing agents, is the newly-named licensing agent for the award-winning Pets Rock brand

Medialink will be responsible for representing Pets Rock in Hong Kong, China, Taiwan and South East Asia.

Pets Rock, a brand created by British art and design partners Mark and Kate Polyblank, is making substantial inroads into the Asian market. As an outstanding brand with currently more than 80 characters, it cleverly combines people’s enduring fascination with their pets and the cult of celebrity in an engaging mix of pop culture and trend.

What’s more, the brand is extremely popular amongst Chinese audiences, and it boasts numerous collections with apparel partners including Trendiano, Reshake (part of Mark Fairwhale) and Nasty Palm.

Pets Rock has also enjoyed collaborations with major companies including Starbucks, Virgin Media, LeSportsac and Costa Coffee, and most recently with KFC and Dr Cink.

“Medialink values long-term partnerships and that’s why we are so excited to work with an outstanding brand like Pets Rock, as we both share the same values. We have always strived to be innovative in our brand collaborations as seen in the many accomplishments of Medialink over the years, and Pets Rock has also sparked a lot of creative ideas by its style and humour. We look forward to achieving more success for the brand across the region through this long-term partnership,” said Noletta Chiu, Executive Director of Medialink.

“We’re extremely excited to have Medialink onboard to represent our iconic characters across the territory, and to be able to build on the success of Pets Rock together. We trust that our brand will be in good hands, and we do look forward to engaging with our fans and taking the brand to new heights,” said Kate Polyblank.