Mondo TV to build out Feisty Pets licensing programme in Italy and Iberia
New York-based Surge Licensing, Inc. has tapped Mondo TV as licensing sub-agent for William Mark Corp.’s entertainment and toy brand, Feisty Pets, in Italy and Iberia.
Feisty Pets are interactive plush toys that transform from friendly to ferocious when squeezed. The line’s different characters boast fangs, evil grins or funny faces. Feisty Pets have grown into a media and toy sensation with millions of fans posting their playfully scary Feisty Films across social media.
Matteo Corradi, CEO at Mondo TV, says: “For the first time we are approaching the licensing industry with a strong brand not linked to a TV series. This is a new way for our company to do business and we are happy to start working with Surge Licensing on Feisty Pets, as it is proving to be the toy IP model of the future. Feisty Pets success is truly remarkable and Mondo looks forward to building out an exciting licensing campaign in the coming months.”
With Jazwares as the global master toy partner and Scholastic as the master English language publisher for the brand, Mondo plans to follow up and support the toy programme locally with a lifestyle-based consumer products, publishing and innovative collaborations that capture the unique Feisty Pets fan experience.
“We are thrilled to welcome Mondo TV to the Feisty Pets family,” said Surge Licensing’s VP, Elan Freedman. “Mondo’s licensing team is best-in-class and has the perfect amount of Feisty-ness to steward and lead the brand in Italy and Iberia.”
“In just a year, the ‘Feisty Films’ YouTube series’ global viewership skyrocketed and has already surpassed 100,000,000 views. This, coupled with robust retail support for the feature plush and collectible plastic figures with massive distribution in our markets, proves it is now time to expand licensed products among all categories in Italy and Iberia” added Matteo Corradi CEO at Mondo TV.