Mr. Men Little Miss announce their latest partnership with Ecover

Yesterday, Ecover unveiled a bespoke character with her own story book, Little Miss Waste Less, to inspire generations to reduce their impact on the planet by wasting less.

Her story features a line-up of familiar Mr. Men Little Miss characters as they learn how to reduce their plastic waste by refilling and reusing.

The creation of the character – who represents the Earth with her blue body and green ponytail – comes as the overwhelming majority of parents are actively looking to implement positive sustainable habits due to their children showing environmental concerns.

With parents seeking a way to educate their little ones on how to protect the planet without worrying them, Ecover chose to rely on Mr. Men Little Miss; loved and trusted by families for over three generations.

Mr Men. Little Miss has been the face of a number of brand campaigns, from FMCG companies to banks and airports. With over 90 characters, each with their unique personality trait, the Mr. Men and Little Misses are the perfect way to convey and communicate a brand’s message. This was highlighted by new partnerships in 2022, starting the year off with a collaboration with Lenor on a limited edition of Unstoppable in-wash scent boosters, where three fragrances were matched to the characters’ personalities. This summer Rimmel London launched a range of 12 colours of their best-selling 60 Seconds Super Shine nail polish, each paired with the bright and colorful Mr. Men Little Miss characters. The personality of the characters led each campaign through product, marketing and in-store.

The partnership with Ecover will continue into 2023, alongside long-standing partners Haliborange and Heathrow Airport with more to be announced. 

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