Nickelodeon Viacom Consumer Products collaborates with United Colors of Benetton to launch a new collection for kids
Nickelodeon-Viacom Consumer Products (NVCP) and global fashion brand leader United Colors of Benetton, announced today a new agreement to distribute a new kids collection featuring popular Nickelodeon properties SpongeBob SquarePants and Teenage Mutant Ninja Turtles in Benetton stores. The collection will begin rolling out with the debut of the SpongeBob SquarePants line in July 2015.
“Benetton is one of the world’s leading fashion retailers, with an excellent reputation of creating accessible styles for the whole family,” said Ron Johnson, Executive Vice President of Nickelodeon Viacom International Consumer Products. “We are sure the combination of their great design and Nickelodeon’s favorite characters will delight kids and families around the globe.”
The new kids collections will feature Nickelodeon’s beloved properties across several categories. Confirmed products include t-shirts, pajamas and intimates, but the range could be extended to include accessories (cosmetic bags, backpacks, jewelry, hair accessories, belts, scarves, gloves), apparel (jackets, tops, pants, leggings, shorts, skirts), footwear (flip flops, dress shoes, sandals, rainboots, and athletic shoes), headwear and a variety of home wares and stationery.
Products will be available in Benetton stores in major countries and territories across Europe and the rest of the world (excluding the U.S.).
About Nickelodeon & Viacom Consumer Products (NVCP)
Nickelodeon & Viacom Consumer Products (NVCP) oversees all merchandising and retail operations for Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading multimedia entertainment companies and home to such powerhouse brands as Nickelodeon, MTV, Paramount Pictures and Comedy Central.
With a diverse portfolio spanning animation, preschool, student and youth-oriented licenses, NVCP is committed to providing key partner development and innovative marketing solutions, ensuring the highest quality product offering across some of the world’s most powerful TV and entertainment properties, including SpongeBob SquarePants, Dora the Explorer and Teenage Mutant Ninja Turtles.
About United Colors of Benetton
United Colors of Benetton is a global fashion brand present in a wide network of stores in the main international markets.
Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon’s brands reach nearly a billion cumulative subscribers in more than 160 countries and territories, via more than 80+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.