Perfetti Van Melle’s Chupa Chups® to welcome visitors at Expo Japan
Global confectionery manufacturer Perfetti van Melle is prepping up to exhibit at the upcoming Licensing Expo in Japan, to be held in Tokyo from April 25th to 27th.
The candy group is excited at the prospect of being a first time exhibitor at the show with three of its jewel brands: Chupa Chups®, Frisk® and Mentos®.
All visitors at the show will receive a sweet welcome from Chupa Chups®, with the show staff offering lollipops and dressed in fun brand outfits.
Chupa Chups® has been a hit in the Japanese licensing scene for the past fifteen years. The strategic partner behind the successful lifestyle program is Sanrio Far East. They have built a strong Chupa Chups® program with many prestigious partners which include among others SEGA, UNIQLO, Takara Tomy, CASIO, Bandai, Itochu and Suntori. The lollipop is always the perfect inspiration to create colourful and quirky gadgets that are loved by the Japanese public.
More recently the Frisk® brand, synonym for a strong refreshing mint and a true mental energizer, has started a premium licensing program. It offers a unique style interpretation of this iconic brand, perfect to create original fashion and must have accessories for young and trendy urban professionals in Japan. The first year of its launch, Frisk® face masks by Suzuran got proclaimed as the winner of the best new product award at the Tokyo Gift Show in 2016.
This year Mentos® will make its debut in the Japanese licensing scene, with an amazing style guide proposal, inspired by the pastel colors of the delicious fruit flavours.
Christine Cool, Area Licensing Manager of Perfetti van Melle explains: “We are very much looking forward to being a strategic part of Expo Japan. This market has been one of our most relevant licensing markets for many years now. It still has a lot of untapped potential and we believe this is an excellent platform to meet new partners who wish to create novelty products inspired by our sweet and fresh brands.”