SABAN BRANDS PARTNERS WITH PLANETA JUNIOR TO EXPAND GLOBAL LICENSING PROGRAM FOR POWER RANGERS FRANCHISE
Animation & Characters
Planeta Junior, leading European family entertainment company, has signed an agreement with Saban Brands to serve as the licensing agent for Saban’s Power Rangers franchise in territories including Spain, Italy, Greece, Turkey, Portugal, Cyprus and parts of Eastern Europe.
Planeta Junior will work closely with Saban Brands and Bandai, global master toy licensee, to promote licensing opportunities across all categories and implement a strategy to further introduce the brand in key new territories. In addition, distribution of Saban’s Power Rangers television series will also expand with Power Rangers Super Megaforce premiering this fall on Clan TV, the #1 kids channel in Spain, followed by the newest season, Power Rangers Dino Charge, debuting in Spring 2016.
“As we continue to grow the Power Rangers franchise on a global scale, we look for strategic partnerships to help elevate and bring new opportunities to this evergreen property,” said Gustavo Antonioni, Managing Director, Consumer Products EMEA at Saban Brands. “Planeta Junior is the perfect partner to help reach new Power Rangers fans and will be a vital piece in expanding our licensing business in these key markets.”
“Saban’s Power Rangers is a successful globally-recognized brand and we want to be a part of this iconic pop culture phenomenon,” said Diego Ibanez, International Commercial Director for Planeta Junior. “We see huge potential for expanding the current Power Rangers consumer products program and are proud to help bring it to life in exciting new ways.”
Planeta Junior is a leading company in Europe in the field of children, teenagers and family entertainment. The company specializes in the creation of content and IPs and the management of entertainment properties from an international perspective, developing digital media and consumer product strategies.