San Carlo, Italy’s leading company in the chips and savory snacks market, has renewed its partnership with Sanrio, the global lifestyle brand known for its iconic characters, and announces the launch of the new 2025 Limited Edition Hello Kitty licensed chips.
The renewed licensing agreement reinforces the synergy between two benchmark brands in their respective sectors: on one side, San Carlo’s unmistakable taste and product quality; on the other, the timeless appeal of Sanrio’s beloved kawaii icon, capable of engaging a broad and cross-generational audience.
A Fresh Design and High-Impact Packaging
The 2025 Limited Edition introduces a fully revamped packaging, featuring a vibrant pink that recalls the kawaii universe and ensures strong on-shelf standout. Each pack showcases an eye-catching, detail-oriented design with bright, lively colors crafted to enhance Hello Kitty’s lifestyle appeal.
To enrich the consumer experience, every pack includes an exclusive Hello Kitty charm, available in four different designs. This collectible element adds value to the product and further increases its attractiveness.
A Product That Connects Generations
The collaboration between San Carlo and Sanrio continues to serve as a strategic lever to reach a diverse consumer base:
- Adult and nostalgic consumers, drawn to a character that marked their childhood and to the long-standing reliability of the San Carlo brand.
- Younger generations, attracted by the pop-inspired packaging, the included surprise, and Hello Kitty’s instantly recognizable identity.
This partnership creates a bridge between generations, combining emotion, collectability, and taste in a product that strengthens the emotional bond with both brands.
The new Hello Kitty Limited Edition chips will be available in major retail outlets starting mid-November and are poised to become a collectible item for fans of the Sanrio universe and San Carlo enthusiasts alike.
Hello Kitty licensing rights are managed in Italy by Starbright Licensing.
